About Us
Legal & General (L&G) is a leading UK financial services group and major global investor. We've been safeguarding people's financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. We are one of the world's largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.
Our Retail business supports customers throughout their lives, to help them save, plan, protect and enjoy retirement. We're a leading provider of retirement and protection solutions. We aim to support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys. We focus on helping the customers of today and tomorrow achieve better long-term outcomes. We either talk with them directly or work with intermediaries and employers to meet their needs. We use the latest technology to connect with them quickly, efficiently and wherever possible in highly personalised ways.
The Role
Are you commercially minded, curious about what is happening in the market and passionate about creating B2B experiences that have a genuine business purpose? We're looking for a B2B Marketing Engagement & Events Manager to join our Retail B2B Marketing team.
This isn't purely an event logistics role. You'll be looking at our markets, audiences and commercial priorities, helping determine where we should show up, what we should talk about and how our activity can create measurable value. You'll work closely with Distribution and colleagues across B2B Marketing, developing relevant event concepts and content while taking ownership of activity through to delivery and evaluation.
Responsibilities:
•Building an understanding of our markets, audiences and competitive landscape to identify valuable engagement opportunities
•Developing creative event propositions and content that respond to audience and business needs
•Partnering with Distribution to align activity with strategic priorities and desirable sales outcomes
•Planning and delivering in-person and hybrid events across the B2B engagement programme
•Managing flagship conferences and relationships with venues, suppliers, sponsors, speakers and exhibitors
•Managing event budgets, reconciliation and reporting
•Evaluating performance through audience insight, CRM, Cvent and Distribution metrics
•Ensuring event activity and communications meet relevant compliance, approval and data protection
Who We're Looking For
•Experience developing and delivering B2B market engagement or event programmes
•Strong commercial judgement and the ability to explain the business purpose behind an event or engagement opportunity
•An ability to understand audiences, markets and competitors and translate insight into relevant propositions and content
•Strong project management skills and evidence of managing multiple stakeholders and priorities
•Excellent written, verbal, relationship-building and negotiation skills
•Experience working with agencies and external suppliers
•Confidence using CRM and event technology, with an openness to using AI to improve ways of working
•Financial services or regulated-sector experience would be useful, but strongly commercial backgrounds are also welcome
Benefits
•Opportunity to participate in annual, performance-related bonus plan and valuable share schemes
•Generous pension contribution
•Life assurance
•Healthcare Plan (permanent employees only)
•At least 25 days holiday, plus public holidays, 26 days after 2 years' service, with option to buy and sell holiday
•Competitive family leave
•Electric car scheme, offering employees the option to hire a brand-new electric car through tax-efficient salary sacrifice (permanent employees only)
•Discounts on L&G's own products and at a range of high street stores and online
