About the Company
Foresight is a financial group licensed by the National Bank of Georgia that creates and develops a range of financial products and services.
Responsibilities
•Ensure implementation of the company's marketing strategy, prepare annual and quarterly marketing plans, and coordinate their execution
•Strengthen brand positioning and awareness, manage the brand's communication direction, and ensure consistent key messages across all touchpoints
•Develop communication approaches and campaigns for defined target audiences, plan and manage integrated campaigns across channels, and lead content strategy and related materials
•Coordinate marketing development across digital channels, the website, and social media
•Plan and deliver PR, media, partnership activities, and events
•Manage cooperation with agencies, designers, media partners, and other external contractors
•Plan and control the marketing budget and ensure its effective use
•Monitor and analyze marketing activities and campaign results, track the market, competitive landscape, and customer behavior, and integrate insights into marketing plans and campaigns
•Support quality lead generation and equip the sales team with relevant marketing materials and communication
Requirements
•Several years of experience in marketing, brand management, or communications, preferably in financial services or another regulated industry
•Proven ability to plan and run integrated campaigns
•Strong command of digital marketing, social media, and content
•Solid analytical skills for measuring campaign performance
•Experience managing budgets, agencies, and external contractors
•Strong organizational and project management skills
•Excellent written and verbal communication in Georgian and English
•Degree in Marketing, Business, Communications, or a related field
