RSM UK

Marketing manager for large corporates

In short

This is a Manager-level marketing/account strategy role at RSM UK, working with the Large Corporate Channel Leader to shape channel strategy and manage key account plans for large corporate clients. It fits someone with experience in strategic account management, business development or client growth in a complex professional services or B2B environment, strong commercial acumen, and confidence engaging senior stakeholders. The role is hybrid, based in London.

About RSM
As one of the world's largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive. RSM is a fast-growing firm with big ambitions — a clear goal to become the premium adviser to the middle market, globally.
Responsibilities
•Working closely with the Large Corporate Channel Leader to shape and deliver the channel strategy, aligning to the firm's growth ambition
•Owning account segmentation and tiering for large corporate accounts, ensuring focus on priority clients and targets
•Developing and executing key account plans for priority clients and targets and leading a small number of the most strategic account plans, supporting senior relationship owners, ensuring regular direct dialogue with the client/target
•Supporting the Channel Leader on targeted external positioning where strategically important (e.g. regulators, governance bodies, flagship events)
•Working with the Channel Leader to track and report on performance across Large Corporate activity
Requirements
•Experience in strategic account management, business development or client growth in a complex professional service or B2B environment
•A strong commercial mindset, with evidence of supporting pipeline growth, revenue delivery, and complex opportunities
•Confidence working with senior clients and stakeholders, with the judgement and credibility expected at Manager level
•Ability to turn market, client and relationship insight into focused plans, propositions and commercial action
•Strong influencing, facilitation and project management skills, with the ability to align teams around shared priorities
•Excellent communication skills, including the ability to shape content, bid messaging and senior-level insight
•Experience shaping pursuit strategy, win themes, client propositions and pitch content for complex opportunities
•A collaborative, proactive and organised approach, with resilience to maintain momentum across high-value accounts
Benefits
•Hybrid and flexible working
•27 days holiday (with the option of purchasing additional days)
•Lifestyle, health, and wellbeing benefits including financial wellbeing tools, electric car scheme and access to a virtual GP
•Access to a suite of 300+ courses on demand developed by the inhouse Talent Development team

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