About the Role
CarCare is a major growth priority for The AA, and we're looking for an experienced Marketing Manager to help shape how our evolving CarCare brand and customer proposition comes to life. Reporting to the Head of Marketing, you'll take ownership of the end-to-end delivery of integrated marketing, customer and brand activity across a broad mix of channels.
Responsibilities
•Lead the delivery of integrated marketing campaigns and communications across CRM, digital, paid, owned and earned channels
•Brief and coordinate creative content and campaign assets, working with internal specialists and external partners to deliver consistent, high-quality activity
•Manage multiple marketing workstreams from brief through to delivery, balancing priorities, timelines and stakeholder requirements
•Track campaign performance and use customer and commercial insight to improve engagement, conversion, bookings and revenue outcomes
•Work collaboratively across CarCare and wider AA teams to connect marketing activity with customer journeys, propositions and commercial priorities
•Help build and maintain effective marketing foundations, including assets, messaging, claims, proof points and channel content
Requirements
•Strong experience delivering integrated marketing campaigns from brief through to execution within a customer focused environment, ideally B2C
•Broad marketing experience across several channels, including areas such as CRM, digital, brand, paid media, content, social or PR
•Proven experience managing multiple marketing workstreams at pace while maintaining high standards of quality, organisation and attention to detail
•Strong stakeholder management skills, with experience working across different business functions and influencing colleagues at varying levels of seniority
•A commercially focused approach, with experience using customer and campaign performance data to assess impact, improve activity and support conversion and revenue outcomes
•Experience translating marketing strategy into clear briefs and high-quality execution, working collaboratively with creative, digital, channel or agency partners
Benefits
•Annual bonus opportunity
•25 days' annual leave plus bank holidays, the option to buy additional holiday
•Up to 7% employer pension contribution
•Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
•24/7 GP access and wellbeing support for you and your family
•A wide range of employee discounts, including our popular car salary sacrifice scheme
