About the Role
This is a valuable opportunity to play a role in shaping marketing campaigns for high-net-worth cards, using insight, data and experimentation to increase reach and utilisation. You'll be leading the client marketing and communications activity, working closely with Data and Analytics and wider Cards colleagues to design, deliver and optimise always-on campaigns. Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and visibility and an opportunity to build premium experiences across travel and other card holder benefits.
Responsibilities
•Using customer data, experimentation, and test-and-learn approaches to optimise always-on engagement journeys, working closely with Data & Analytics and decisioning colleagues
•Developing and delivering marketing strategies and briefs that support the priorities of our business
•Leading on the overall planning process for Cards marketing, and building strong relationships with key stakeholders across the Cards function and Marketing teams
•Delivering against the brief, at all stages of the campaign
•Distributing and signing off all campaigns
•Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
•Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices
Requirements
•Successful background in high-net-worth cards marketing
•Budget management experience
•Fresh thinking and creativity, paired with knowledge of card marketing strategies, models and practices
•The ability to manage multiple stakeholders
•Excellent attention to detail
•Good communication skills
•Networking and influencing skills
Conditions
We're offering this role for 12 months.
