Requirements
•Proven knowledge and experience in one or more of the following: Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics Modelling.
•Excellent analytical skills with the ability to interpret complex data, identify trends, and present insights clearly to stakeholders.
•Experience collaborating closely with Decision Intelligence teams and applying insights to inform strategy.
•Solid understanding of the marketing landscape, gained through experience within a marketing function.
•Proficient in Excel, with the ability to manage and analyse large data sets effectively.
•Skilled in managing relationships with external agencies and confident engaging with senior stakeholders to influence decisions.
•Experience working within financial services.
Role Purpose
To develop and implement marketing strategies to promote brand, products, and services across various markets.
Accountabilities
•Development and implementation of marketing strategies and delivery that aligns with the bank's business objectives and are informed by market research, customer needs and competitive landscape.
•Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
•Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
•Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
•Management of the marketing budget, allocating resources to maximise ROI.
•Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.
Vice President Expectations
•Contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
•If managing a team: define jobs and responsibilities, plan for the department's future needs and operations, counsel employees on performance and contribute to employee pay decisions/changes. May lead a number of specialists to influence the operations of a department, in alignment with strategic and tactical priorities, balancing short and long term goals and ensuring budgets and schedules meet corporate requirements.
•If the position has leadership responsibilities, People Leaders are expected to demonstrate the four LEAD behaviours: Listen and be authentic, Energise and inspire, Align across the enterprise, Develop others.
•OR, for an individual contributor: be a subject matter expert within own discipline and guide technical direction; lead collaborative, multi-year assignments; guide team members through structured assignments; identify the need for inclusion of other areas of specialisation; train, guide and coach less experienced specialists; provide information affecting long term profits, organisational risks and strategic decisions.
•Advise key stakeholders, including functional leadership teams and senior management, on functional and cross functional areas of impact and alignment.
•Manage and mitigate risks through assessment, in support of the control and governance agenda.
•Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
•Demonstrate comprehensive understanding of the organisation's functions to contribute to achieving the goals of the business.
•Collaborate with other areas of work, for business aligned support areas, to keep up to speed with business activity and strategies.
•Create solutions based on sophisticated analytical thought, comparing and selecting complex alternatives.
•In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
•Adopt and include the outcomes of extensive research in problem solving processes.
•Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.
•All colleagues are expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship, and the Barclays Mindset – to Empower, Challenge and Drive.
About the Role
Join us as a Senior Marketing Measurement Manager within Planning and Operations at Barclays UK, where you will lead the measurement strategy, approach and reporting across a balanced scorecard that includes brand, marketing and design measures. We are seeking a commercially driven professional who knows best practice measurement methodologies and who can understand and interpret data from Marketing Mix Modelling, Multi-Touch Attribution (MTA), and Econometrics Modelling. You can turn numbers into insight into action, and influence key stakeholders across multiple functions, to inform strategy, plans, operations and campaigns. You will work closely with our Decision Intelligence team to evaluate marketing effectiveness, understand drivers of performance, and ensure our resources deliver maximum impact. You will create a constant feedback loop between strategy, planning, operations, CX design, campaigns, agencies, and measurement. And, you will play a key role in translating customer and market understanding into actionable strategies that enhance both our marketing performance and customer outcomes, ensuring that our marketing budget and team resource is spent in the best place.
