About the Company
Publicis Sapient is a digital transformation partner that helps established organizations become digitally enabled in how they operate and deliver value to customers. It combines strategy, consulting, customer experience, agile engineering, and creative problem-solving to deliver measurable business outcomes.
Responsibilities
•Analyze user journeys and the performance of sales and marketing campaigns across channels
•Set up web and mobile tracking, A/B tests, reports, and dashboards
•Translate and document functional and non-functional requirements and specifications to guide solution design and delivery
•Map current and future-state processes, identify operational pain points and improvements, and support process optimization
•Promote effective communication and stakeholder engagement
•Create test conditions and drive and participate in testing to validate requirements and ensure solution quality and integrity
•Provide hands-on support during project go-live and transition phases
•Work with Marketing, UX, PM, and developer colleagues to gather business requirements, create the backlog and roadmap, and analyze collected data
Requirements
•Relevant experience in web and app analytics, customer experience and behavior, A/B testing, segmentation, personalization, and Martech
•Strong analytical skills and a data-driven approach, with solid commercial experience
•Stakeholder management skills and clear communication
•Hands-on experience with Google or Adobe Analytics or similar tools, GTM or similar tools, marketing automation tools, CDP, CRM, and PowerBI or other data visualization tools
•Understanding of key metrics and concepts affecting e-commerce and digital marketing, including performance marketing, customer journey management, personalization, funnel analysis, CLTV, online merchandising, SEO/ASO/GEO, A/B and multivariate testing, customer segmentation, basket abandonment analysis, and competitor benchmarking
Nice to Have
•Experience driving strategic programs
Conditions
•Flexible schedule
•Medical subscription
•Meal tickets
•Extra vacation days, starting with 25 days
•Other perks
