Grupo Agris

Marketing & customer data analyst in retail

In short

This role analyses marketing, sales and customer data across the different businesses and brands of a large retail, distribution and production group, working within the Marketing & Communication team. It involves performance analysis by store, category and campaign, customer segmentation using Microsoft Dynamics, and producing recommendations for Marketing, CRM and loyalty initiatives. The company is a national retail group with over 1,000 employees, and the role is based onsite in Lisbon. It requires 3-5 years of experience in data analysis, BI, Customer Analytics or CRM, plus Excel, Power BI and SQL skills.

About the Role
Grupo Agris is a national economic group with more than 1,000 employees, operating in the Retail, Distribution and Production sectors. We are present throughout the country, with leading brands, and have a dedicated team of employees who contribute to our sustainable growth and our closeness to customers and partners. We intend to welcome a Marketing & Customer Data Analyst to our Marketing & Communication team to support the analysis and use of data from the Group's different businesses and brands.
Responsibilities
•Analyse the performance of the different businesses and brands, monitoring indicators such as sales, margin, number of transactions/receipts, average ticket, purchase frequency, among others
•Analyse performance by store, category, campaign and other relevant segments, identifying trends and opportunities for improvement
•Analyse the customer base and its evolution, particularly in terms of retention, frequency, recency and value, and identify cross-selling opportunities and the creation of segments
•Work with the information available in Microsoft Dynamics, contributing to the creation of customer segments and the definition of audiences for campaigns
•Support campaign activation and measure its performance and impact
•Produce analyses and recommendations that support decision-making and the development of Marketing, CRM and loyalty initiatives
•Work across the Group's different brands and business areas
Requirements
•3 to 5 years of experience in data analysis, Business Intelligence, Customer Analytics, CRM or related roles
•Strong analytical skills, ease in interpreting data, identifying opportunities and making concrete recommendations to the business and Marketing teams
•Ability to turn analyses into insights, opportunities and concrete recommendations
•Good command of Excel and Power BI
•Knowledge of SQL
•Good communication skills and ability to work with different teams
•Proactive, organised and results-oriented profile
Nice to Have
•Experience with CRM and Microsoft Dynamics will be valued
•Experience in retail and loyalty programmes will be valued
What We Offer
It is important to us to care for our people and continuously invest in an attractive, balanced and challenging working model. We are committed to implementing internal policies that give teams security and stability, and recognise and value each person's performance. As part of the Agris Family, we offer:
•Health insurance
•Extra holidays
•Annual bonus
•A day off on your birthday
•Celebration of special occasions
•Exclusive benefits at various partner brands

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