Saab

Marketing & Communication Manager

In short

Marketing & Communication Manager role at Saab Danmark, owning Go-To-Market strategy and brand positioning for the company's defense Communication Solutions, including trade shows, SEO/digital campaigns, and content like whitepapers and case studies. The company is part of the Saab Group, delivering integrated communication solutions to military markets. Requires a degree in Marketing/Communications or a technical field, proven B2B marketing experience (preferably Defense, Telecom, or Security), and hands-on skills with CMS, SEO, LinkedIn Ads, and CRM; candidates must be eligible for Danish defense security clearance, requiring at least 7 years of NATO/EU residency.

About the role
Want to influence the bigger picture? At Saab, you can realise amazing innovations that keep people and societies safe. Together, we can truly make an impact – and your part matters.
Tasks
If you are ready to take ownership and elevate the brand narrative and messaging lifecycle for our Communication Solutions while rolling up your sleeves to execute the vision, this is your opportunity. In this role, you won't just plan campaigns; you will own them. This role goes beyond writing text — you will bridge the gap between complex engineering and strategic value proposition, positioning our Communication Solutions as the industry gold standard for defense organizations and partners worldwide. As a hands-on do'er with a creative strategic mind-set you can build the Go-to market roadmap and brand positioning, while delivering strong trade show experiences and optimize SEO campaigns. You know that results are built through a close and proactive dialogue with product development, sales and other stakeholders.
Our new Marketing & Communication Manager will:
•Develop and execute comprehensive Go-To-Market strategies and brand positioning for our Communication Solutions to increase visibility nationally and globally.
•Coordinate the creation of whitepapers, case studies, and product descriptions that make technical complexity accessible and persuasive.
•Fuel the pipeline: drive lead generation through targeted digital campaigns, SEO, and marketing automation.
•Be present: manage the end-to-end execution of trade shows and defense conferences, including delivering first-level product demonstrations.
•Align the global voice: ensure messaging consistency and maintain vital relationships with industry organizations (Censec, DI-Fos, etc.)
•Protect the mission: ensure all outputs live up to the rigorous security and regulatory requirements of the defense sector without losing creativity.
Travel must be expected in the position.
You bring
•A degree in Marketing, Communications, or a technical field, with a proven track record in B2B marketing for technical products (preferably within Defense, Telecom, or Security).
•The ability to "translate" technical jargon for non-technical decision makers.
•Hands-on experience with CMS, SEO, LinkedIn Ads, and CRM systems.
•A proactive, solution-oriented approach with the ability to work independently in a high-security environment.
What can you expect from us?
Saab Danmark is a company that is growing and you will therefore experience a company that is dynamic and able to adapt. In the Saab group we have a saying "Business is done between people", and this is also the environment you can expect here. We offer:
•Good career and development opportunities in a professional company
•A vibrant and international atmosphere with colleagues from all over the world
•Benefits that support our employees' wellbeing
•A variety of social activities, lunch scheme, pension as well as flexible work conditions
•Focus on our teams, good cooperation and giving our employees the ability to take ownership of their tasks
Candidates must be able to obtain a security clearance by the Danish Defence Intelligence Service. This entails that candidates, as a minimum, have had residency within NATO/EU for the last 7 years.
Conditions
Saab in Denmark is part of the Saab Group with headquarters in Stockholm, Sweden. At the same time, Saab Danmark is an independent legal company with a flat organizational structure. Our main business area is delivering integrated communication solutions to military markets in Denmark and abroad. You can find further information about our integrated communication solutions at www.saab.com/naval.

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