Описание: Andersen is a pre-IPO software development company providing full-cycle services. For over 19 years, it has helped enterprises and middle-sized firms worldwide transform their businesses by creating digital solutions with innovative technologies.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи:
•Set up, maintain, and troubleshoot tracking through Google Tag Manager
•Configure and manage GA4 events, conversions, audiences, and e-commerce tracking
•Set up Consent Mode v2 from scratch and audit existing implementations
•Work with dataLayer implementation and provide technical requirements to developers when needed
•Audit analytics setups and identify tracking issues, missing data, duplicates, and inconsistencies
•Validate data across GA4, advertising platforms, CRM, and internal systems
•Work with GA4 data in BigQuery and perform data analysis using SQL
•Build and maintain dashboards and reports in Tableau, Looker Studio, Power BI, or similar tools
•Analyze marketing performance across channels and identify trends, issues, and opportunities
•Support PPC and marketing teams with attribution, conversion tracking, and campaign measurement
•Create clear reports and provide actionable insights based on marketing data
•Support the implementation of Meta Pixel, Conversion API, Google Ads conversion tracking, and other marketing tags
•Participate in analytics architecture planning for new websites, campaigns, products, and markets
Требования:
•Have 3+ years of hands-on experience with GTM, including web and server-side, GA4, and Google Search Console
•Prepare technical specifications for developers, including dataLayer schemas
•Have experience implementing and troubleshooting e-commerce tracking
•Understand UTM tracking, attribution, traffic sources, and conversion tracking
•Have experience conducting analytics and tracking audits
•Have basic SQL knowledge
•Have experience with Tableau, Looker Studio, Power BI, or similar BI tools
•Understand marketing metrics such as CAC, CPA, CPL, ROAS, Conversion Rate, AOV, and LTV
•Translate data into business and marketing recommendations
•Pay strong attention to detail and identify data inconsistencies
•Have hands-on experience implementing Consent Mode v2 with a CMP such as CookieYes, Cookiebot, or Complianz
•Have English at Intermediate+ level or above
Nice to have: BigQuery experience, Firebase experience, AppsFlyer or Adjust experience, Meta Conversion API experience, CRM/CDP data experience, marketing API experience, basic Python knowledge
Условия:
•Work from Anywhere principle
•Worldwide locations
•Mentoring and onboarding systems
•Transparent performance review and assessment systems
•Access to educational platforms, seminars, and practices
•Stable and competitive salary
•Extensive benefits package
•Opportunities for specialist or managerial growth
