About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. We're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Agentforce is the future of AI, and you are the future of Salesforce.
The Experience
Great product marketing starts with great storytelling. We're looking for a Product Marketing Manager to bring our story, and our customers' stories, to life for Missionforce.
You'll take dense, technical material and turn it into clear, persuasive stories that move government leaders to act. You'll partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline, and your words will be at the center of how we do it.
What You'll Actually Be Doing
•Write the PSS story and set the voice: Craft positioning, messaging frameworks, and value propositions tailored to agency leaders, CIOs, program owners, and procurement stakeholders. Define and maintain PSS tone, style, and terminology, and review and sharpen teammate and partner content so every asset sounds consistent and credible.
•Turn technical into compelling content that drives action: Work with engineers and product managers to transform architecture, features, and roadmap details into solution briefs, whitepapers, executive narratives, web copy, email campaigns, demo scripts, press and launch materials, and customer stories, each with a clear audience, point of view, and call to action.
•Lead go-to-market execution and enable the field: Plan and launch releases, campaigns, and events across Product, Sales, Marketing, and Partners. Build sales plays, pitch decks, battlecards, talk tracks, and FAQs, coach sellers and solution engineers, and develop customer references and case studies that show real results for agencies and the people they serve.
•Know the market and measure what works: Track public sector trends, procurement dynamics, compliance and security requirements (e.g., FedRAMP, state and local regulations), and the market landscape. Use engagement, pipeline influence, and field feedback to refine messaging and content.
You're Our Person If...
•6–10 years of public sector experience (federal, state, local, education, or related) in product marketing, solutions marketing, content marketing, or a closely related role, including launching products or solutions and enabling sales teams.
•A portfolio of standout writing that shows you can turn highly technical source material into content that inspires customers to take action (you'll be asked to share samples), with exceptional command of language and the ability to adapt tone for executives, technical buyers, and the public.
•Strong understanding of how public sector buyers evaluate, fund, and procure technology, and comfort working with engineers, product leaders, and executives to simplify complex ideas without losing accuracy.
•Strong collaboration, project management, and stakeholder management skills, a data-informed mindset, and an ownership, team-first mentality with the initiative to identify opportunities and solve problems.
•Bachelor's degree or equivalent experience.
Even Better If...
•Experience with CRM, case management, or citizen and constituent service platforms.
•Familiarity with AI and automation in government settings.
•Experience with SaaS or cloud platforms.
•Existing relationships in the Washington, DC public sector community.
This candidate must be a U.S. citizen (U.S. born or naturalized) who does not hold dual citizenship and agrees to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position.
Compensation
The typical base salary range for this position is $117,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
