About
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.
WPP Media is looking for an experienced SEO Manager to lead the organic search strategy from an agency side. This role will be responsible for managing and delivering the full SEO scope across technical SEO, content, GEO (Generative Engine Optimization), and Google Business Profile, while acting as a key day-to-day contact for the client.
Responsibilities
•Lead the SEO strategy and day-to-day delivery.
•Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
•Build and manage quarterly and annual SEO roadmaps aligned with the client's business priorities, product focus areas, and seasonal campaigns.
•Oversee technical SEO audits and implementation planning, covering crawlability, indexation, site performance, mobile usability, structured data, and internal linking.
•Develop content and on-page optimization recommendations across key products and services such as accounts, cards, loans, investments, and branch pages.
•Lead the GEO strategy to improve the brand's visibility across AI-powered search platforms and generative experiences.
•Manage and optimize Google Business Profile for branch locations, ensuring listing accuracy, category optimization, updates, reviews, and local visibility improvements.
•Work closely with internal teams including content, tech, analytics, and strategy to ensure SEO recommendations are implemented effectively.
•Monitor performance across organic search, local search, and AI search visibility, and provide regular reporting with clear insights and actions.
•Ensure all SEO recommendations are aligned with the standards required for a regulated environment, including trust, accuracy, and compliance considerations.
•Identify growth opportunities through keyword research, competitor benchmarking, content gaps, and search trend analysis.
Requirements
•4+ years of SEO experience, ideally within an agency environment.
•Proven experience managing large or enterprise-level clients.
•Strong knowledge of technical SEO, on-page SEO, content strategy, and local SEO.
•Good understanding of GEO / AI search optimization and how brands can improve visibility across LLMs and generative search platforms.
•Hands-on experience with Google Business Profile optimization, especially for multi-location businesses.
•Experience using tools such as Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, and similar SEO platforms.
•Strong client management and stakeholder communication skills.
•Guide the team and ensure implementation.
Conditions
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
The team works in a hybrid approach, in the office around four days a week.
