Our Mission
At Palo Alto Networks®, we're united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts.
Who We Are
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have.
We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.
Job Summary
We are looking for an Integrated Campaign Strategist to turn marketing objectives into cohesive, multi-channel campaigns. Sitting between Brand and Demand teams, you will help tell a consistent story across the buyer journey—from building awareness to driving pipeline and sales conversion.
This role is ideal for a strategic marketer who excels at cross-functional collaboration, understands full-funnel activation, and knows how to build practical campaign frameworks that regional and channel teams can easily execute.
What You'll Do
•Build end-to-end campaign plans that engage key buyer personas across the funnel, aligning touchpoints from top-of-funnel awareness through sales enablement.
•Connect brand messaging with demand generation tactics, ensuring creative themes directly support pipeline growth and measurable conversion goals.
•Partner with Product Marketing, Sales, and business units to plan campaign lifecycles, ensuring assets align with core messaging and launch timelines.
•Develop modular "campaign-in-a-box" toolkits and guidelines so regional marketing teams across Americas, EMEA, and APAC can adapt and execute programs locally.
•Maintain narrative consistency across global channels, making sure content and creative assets feel unified at every stage of the customer journey.
•Collaborate with creative teams and agency partners to draft clear creative briefs and review deliverables for channel fit and messaging clarity.
•Monitor campaign performance, multi-touch attribution signals, and pipeline influence, using data to recommend content refreshes and tactical pivots.
•Coordinate day-to-day workstreams across cross-functional contributors to ensure milestones, reviews, and launch dates stay on schedule.
Qualifications
What You Bring
•8+ years of integrated marketing experience, with substantial focus on B2B campaign execution and planning.
•Hands-on experience mapping content and campaigns to multi-stakeholder B2B buying journeys.
•Solid understanding of the full marketing funnel, balancing brand-building content with performance-driven demand tactics.
•Experience building campaign packages, playbooks, or modular asset kits for regional or field teams.
•Strong functional knowledge of paid, owned, and earned channels and how they work together across a campaign lifecycle.
•Practical comfort with marketing analytics, campaign attribution, and dashboard reporting to assess performance.
•Excellent communication and project coordination skills, with the ability to keep cross-functional partners aligned and moving forward.
Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus.
$125,800.00 - $203,500.00/yr
Immigration Sponsorship
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
