Printful

Influencer Marketing Team Lead (Virtual Team)

In short

This role leads a virtual team of 3 influencer marketing specialists at Printful, a US/EU-based e-commerce Print-on-Demand company, overseeing 30+ monthly influencer collaborations targeting the US market. It requires optimizing CPM, reach, engagement and overall marketing efficiency, negotiating long-term creator partnerships, and managing operations through Airtable, Looker and Google Workspace. Candidates need 5+ years of influencer marketing experience including 2+ years leading a team, B2 English, and must reside outside Russia and Belarus. It's a full-time B2B contractor position paid in USD/EUR.

Position
Influencer Marketing Team Lead (Virtual team)
Company: Printful — US- and EU-based e-commerce brand, a global leader in the Print-on-Demand industry.
Employment Type: Full-time, contractor role
Compensation: Paid in USD/EUR, discussed during the interview.
Key Responsibilities
1.Campaign Management: Oversee 30+ influencer collaborations per month targeting the US market, ensuring deadlines, content quality, and performance targets are met.
2.Team Leadership: Manage a team of 3 influencer marketing specialists, establish clear KPIs, monitor individual performance, and drive consistent results.
3.Performance Analytics: Track and optimize campaign performance, focusing on CPM, reach, engagement rates, and overall marketing efficiency.
4.Influencer Strategy & Negotiations: Identify high-performing creators, oversee negotiations, and build long-term partnerships that deliver measurable results.
5.Reporting & Operations: Manage workflows using Airtable, Looker, and Google Workspace. Provide regular performance reports, identify bottlenecks, and implement process improvements.
Requirements
•5+ years of experience in influencer marketing, including 2+ years in a team leadership role.
•English proficiency at Upper-Intermediate (B2) level or higher.
•Strong understanding of influencer marketing metrics, including CPM, CPC, ROAS, and ROMI.
•Proven ability to manage multiple campaigns, prioritize effectively, and consistently achieve KPIs.
•Strong analytical thinking, ownership, and problem-solving skills.
•Proactive mindset, excellent negotiation skills, and a friendly, collaborative communication style.
•Must reside outside Russia and Belarus.
How to Apply
Please send your CV in English to the contact provided. In your email, please briefly answer the following questions:
1.What are the 3 key principles you follow when managing a team?
2.It's the middle of the month, and your team has achieved only 30% of its monthly target. What specific actions would you take to get the team back on track?
3.How do you motivate your team to consistently achieve 100% of their monthly KPIs?
4.Tax Residency: Which country are you currently a tax resident of?
5.Contract Type: Are you comfortable working under a B2B contractor agreement?
6.Salary Expectations: What are your expected monthly compensation requirements in USD or EUR?

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