FYUL

Influencer Marketing Team Lead in e-commerce

In short

This role leads influencer marketing for a US/EU e-commerce Print-on-Demand brand, managing a team of 3 specialists and 30+ monthly influencer collaborations targeting the US market. It requires 5+ years of influencer marketing experience including 2+ years in team leadership, strong grasp of metrics like CPM, CPC, ROAS, ROMI, and English at B2+ level. It's a full-time remote contractor position paid in USD/EUR, open only to candidates residing outside Russia and Belarus.

About
Printful is a US- and EU-based e-commerce brand and a global leader in the Print-on-Demand industry.
Responsibilities
•Oversee 30+ influencer collaborations per month targeting the US market, ensuring deadlines, content quality, and performance targets are met
•Manage a team of 3 influencer marketing specialists, establish clear KPIs, monitor individual performance, and drive consistent results
•Track and optimize campaign performance, focusing on CPM, reach, engagement rates, and overall marketing efficiency
•Identify high-performing creators, oversee negotiations, and build long-term partnerships that deliver measurable results
•Manage workflows using Airtable, Looker, and Google Workspace
•Provide regular performance reports, identify bottlenecks, and implement process improvements
Requirements
•5+ Years of experience in influencer marketing, including 2+ years in a team leadership role
•English proficiency at Upper-Intermediate (B2) level or higher
•Strong understanding of influencer marketing metrics, including CPM, CPC, ROAS, and ROMI
•Proven ability to manage multiple campaigns, prioritize effectively, and consistently achieve KPIs
•Strong analytical thinking, ownership, and problem-solving skills
•Proactive mindset, excellent negotiation skills, and a friendly, collaborative communication style
•Must reside outside Russia and Belarus
Conditions
•Full-time contractor role
•Compensation is paid in USD/EUR and discussed during the interview

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