SAMY

Influencer Marketing Specialist - Beauty Sector

In short

This hybrid role at SAMY, a global social-first brand communication agency, involves leading influencer marketing campaigns and activations in the beauty sector. The specialist will develop strategic campaign proposals, manage influencer profiles and content calendars, monitor campaign performance, and coordinate events and brand activations. It requires practical experience in influencer marketing, strong Excel and social media analytics skills, native Italian plus working English proficiency, and residence in Milan with a valid Italian work permit.

About SAMY
We weren't built to follow, we were built to lead. SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day. We are Path Finders: curious, ambitious, and never afraid to challenge what's next. We don't play it safe. We build what's next.
Role Mission
As an Influencer Marketing Specialist for SAMY, you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.
Responsibilities
•Develop high-level strategic and creative campaign proposals in collaboration with brand and internal agency teams.
•Identify, select, and manage influencer profiles, overseeing content calendars and quality standards.
•Monitor daily campaign performance, proactively making strategic adjustments to maximize results and drive client ROI.
•Lead event coordination and brand activations, ensuring seamless alignment between influencers and brand stakeholders.
•Collaborate with data teams to optimize negotiation strategies, track market trends, and deliver comprehensive analytics reports.
•Oversee legal, financial, and operational workflows between clients, agency partners, and content creators to drive process efficiency.
Requirements
•Practical experience in influencer marketing and strategic campaign execution, with deep knowledge of market trends.
•High proficiency in Microsoft Excel and advanced social media platform analytics.
•Strong analytical, creative, and problem-solving capabilities combined with proven leadership skills.
•Native Italian proficiency and full working proficiency in English (written and verbal).
•Valid work permit for Italy, current residence in Milan, and full availability to travel.
Conditions
•Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
•Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
•Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
•Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

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