Uspio

Head of sales

In short

Head of Sales role at an IT product company in Limassol, Cyprus, building B2B products for high-volume outbound communication (messaging, routing, domain infrastructure). The role owns the full sales function: building and leading a Sales Managers team, setting KPIs, pipeline and CRM discipline, forecasting, and driving revenue growth. Requires 5+ years in B2B Sales, 2+ years managing a sales team with commercial responsibility, and Upper-Intermediate English or higher.

About the Company
We are an IT product company based in Cyprus, building and scaling B2B products for teams managing high-volume outbound communication. Our solutions cover message delivery, routing, domain infrastructure and post-click performance. Our clients operate across international markets where communication performance directly impacts revenue.
We are looking for a Head of Sales to take ownership of our sales function and turn the existing foundation into a predictable, scalable commercial system.
Responsibilities
•Own the Sales team's commercial results
•Lead, develop and manage Sales Managers
•Set individual and team targets, KPIs and performance expectations
•Run regular pipeline, deal and performance reviews
•Coach the team and improve individual sales performance
•Participate in strategic and complex negotiations when needed
•Build and continuously improve the sales operating system
•Own pipeline structure, qualification standards and sales stages
•Introduce reliable sales forecasting and reporting
•Track conversion, sales cycle, pipeline coverage and other core sales metrics
•Identify bottlenecks and systematically improve conversion between stages
•Ensure consistent CRM discipline and data quality
•Build a transparent motivation system aligned with commercial results
•Drive qualified opportunities from SQL to first payment and production
•Improve win rate and time-to-production
•Build repeatable approaches for different client segments and use cases
•Identify opportunities to increase revenue and gross margin
•Develop outbound sales together with Marketing and Outreach teams
•Work closely with Marketing, Product, Operations and technical teams
•Improve the handover between Marketing, Sales, technical integration and Account Management
•Translate market and client feedback into actionable commercial and product insights
•Build processes that reduce dependency on individual people and management involvement
Requirements
•5+ years of experience in B2B Sales
•2+ years managing a Sales team with direct responsibility for its commercial performance
•Proven experience building or significantly improving a Sales function
•Strong understanding of pipeline management, forecasting, conversion and sales performance metrics
•Experience setting KPIs and managing individual performance
•Ability to work with both short and complex B2B sales cycles
•Strong CRM and sales analytics skills
•Experience personally closing complex B2B deals
•Experience working with international clients and markets
•Upper-Intermediate English or higher
Nice to have
•Experience in Telecom, CPaaS, SaaS, messaging, MarTech, iGaming, fintech or other infrastructure B2B products
•Experience with A2P messaging or communication infrastructure
•Existing network within iGaming, fintech, affiliate or telecom ecosystems
•Experience building Sales functions in an early-stage or rapidly changing environment
Conditions
•Official employment in Cyprus with relocation and work permit support
•21 working days of paid vacation
•International environment and direct influence on company growth
•Fast decision-making and minimal bureaucracy
•Modern tools and strong support from the team and leadership

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