ELT Group

Head of sales in real estate

In short

Head of Sales role at ELT Group, a development and investment group running residential, hotel, branded residence, and mixed-use real estate projects in Batumi, Georgia. The role leads the sales team, sets pricing and positioning strategy, analyzes market and sales data, oversees CRM and AI-driven processes, and conducts key client and partner negotiations. Requires at least 3 years in sales/commercial roles, 1+ year managing a team, strong analytical skills, CRM experience, and knowledge of Georgian and English.

About
ELT Group is a group of development and investment companies that carries out residential complex, hotel, branded residence, and mixed-use real estate projects. The company works with international brands and partners and operates in local and international markets. We are looking for a professional with analytical thinking, strong organizational and management skills, and commercial vision to lead the sales team and ensure effective sales management and development. For us, a successful sale is not just completing a transaction. Correct product positioning, setting the optimal price, analyzing market demand, and considering the company's long-term economic interests are important.
Responsibilities
•Plan, organize, and manage the sales team's daily activities and monitor results
•Develop and motivate employees professionally and assess their individual performance
•Meet sales targets and increase team productivity
•Regularly research and analyze the real estate market, competitive environment, and pricing policy
•Study the location, market demand, competitive advantages, and product positioning of new projects
•Analyze prices for current projects, identify the potential for price increases, and prepare substantiated recommendations
•Analyze sales pace, dynamics, and conversion, and identify the reasons for growth and decline
•Assess the structure and liquidity of the real estate inventory for sale and develop optimal sales approaches
•In cooperation with the Finance Department, assess the economic effectiveness of sales and payment terms
•Monitor the effectiveness of the CRM system, data accuracy, and AI-based automated processes
•Conduct important commercial negotiations with clients and brokerage partners
•Work with the Marketing team to improve product positioning, lead quality, and conversion
•Prepare periodic analytical reports, assessments of sales results, and substantiated commercial recommendations for company management
Requirements
•Theoretical knowledge of marketing fundamentals and basic education or training in marketing
•At least 3 years of experience in sales or a commercial field
•At least 1 year of team management experience
•Strong analytical and logical thinking
•Good knowledge of Microsoft Excel and data analysis tools
•Ability to analyze and interpret financial and commercial indicators
•Experience working with CRM systems
•Effective communication, negotiation, and decision-making skills
•Knowledge of Georgian and English
•Leadership and team management skills
•Strategic and commercial thinking
•Initiative and the ability to make independent decisions
•Results orientation and accountability
•Attention to detail and a systematic approach
•Readiness to manage change and pursue professional development
Will be a plus
•Experience in the development or real estate sector
•Experience in market research, competitive analysis, and product pricing
•Knowledge of Power BI or other business analytics tools
•Experience automating sales processes and using AI tools
•Knowledge of foreign languages other than Georgian and English
Conditions
•Opportunities for professional development and career growth
•Work on large-scale and diverse development projects
•Work with modern technologies and automated systems
•Room to implement your own initiatives and ideas
•Collaboration with a professional team
•Competitive compensation and a results-oriented incentive system

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