About the Role
You will develop relationships with institutional issuers, banks, asset managers, and startups exploring tokenization. You will drive adoption, TVL, transactions, integrations, and go-to-market execution for tokenized products. You will manage post-launch partner success, develop liquidity and distribution strategies, monitor performance, and support market development activities.
Requirements
•5+ years of product growth or business development experience in a digital assets role responsible for TVL or AUM
•Track record of driving adoption and growth metrics for financial products
•Understanding of tokenization, RWAs, DeFi, yield strategies, and digital asset market structure
•Experience with liquidity provision, market making, or trading operations
•Analytical ability to identify growth levers and optimization opportunities
•Ability to manage multiple products and stakeholders simultaneously
•Project management and communication skills
•Experience working with founders or early-stage companies
•Retail and technical understanding of Solana
•Active participation in crypto communities and ecosystem building
•Ability to travel 25–40% for conferences, partner meetings, and ecosystem events
Responsibilities
•Identify and engage banks, asset managers, and startups exploring tokenization
•Build and maintain a pipeline of prospective issuers
•Support founders and early-stage institutional and RWA startups
•Represent Solana at industry events
•Drive adoption and TVL growth for live tokenized products
•Develop and execute go-to-market strategies
•Create scalable growth playbooks
•Monitor product performance and identify growth bottlenecks
•Build liquidity strategies and DeFi integrations
•Coordinate product access with wallets, custody providers, and platforms
•Develop secondary market opportunities
•Serve as the primary post-launch contact for institutional issuers
•Provide performance reporting and strategic recommendations
•Ensure partner KPIs and success metrics are achieved
•Develop relationships with wealth platforms, brokerages, and aggregators
•Create educational content and sales enablement materials
