About the Role
As Marketing Lead, you will be responsible for developing and executing marketing strategies that strengthen DOMO's market position, attract new users, increase engagement, and drive monetization. You will work closely with the founders and product team, have direct access to business decisions, and turn marketing initiatives into measurable business results.
Responsibilities
•Develop and implement DOMO's overall marketing strategy in line with business objectives.
•Manage the marketing budget, projects, contractors, and team performance.
•Build and improve marketing processes, ensuring effective execution of initiatives.
•Drive user acquisition through paid and organic channels.
•Improve activation, conversion to paying users, retention, and reactivation.
•Increase the frequency of app usage and recurring payments.
•Develop and test growth strategies, including A/B experiments.
•Contribute to subscription growth and monetization initiatives.
•Develop and strengthen DOMO's brand positioning and communication strategy.
•Manage PR activities, partnerships, and audience engagement.
•Conduct market and audience research to identify new opportunities.
•Develop marketing strategies for new product features and launches.
•Manage CRM communications through push notifications, in-app messages, SMS, and Telegram.
•Oversee App Store Optimization (ASO).
•Monitor marketing performance and key business metrics.
•Analyze funnels, conversion rates, cohorts, retention, and campaign efficiency.
•Use data-driven insights to optimize marketing activities and improve results.
Requirements
•At least 4 years of experience in B2C marketing.
•Proven experience managing marketing functions, budgets, projects, or teams.
•A track record of delivering measurable business results, including audience growth, CAC optimization, conversion to paying users, retention, and ROMI.
•Strong understanding of both performance marketing and brand development.
•Experience with analytics tools such as AppMetrica, Firebase, GA4, Metabase, or similar platforms.
•Knowledge of cohort analysis, A/B testing, and marketing analytics.
•Good understanding of the Uzbekistan market and local consumer behavior.
•Fluent Uzbek and Russian; working proficiency in English.
•Experience using AI tools to improve marketing processes and productivity.
•Strong ownership, strategic thinking, analytical skills, and the ability to work independently.
Nice to have: Experience in fintech, payments, telecom, e-commerce, or mobile products will be an advantage.
Conditions
•Competitive salary based on the candidate's experience and interview results.
•Comfortable and modern office in the city center.
•Company-provided lunches.
•Regular team events and team-building activities.
•Opportunities for professional growth and development.
•Direct collaboration with the founders and involvement in strategic decisions.
•Autonomy to build marketing processes and implement your own ideas.
•A dynamic working environment that values initiative and new approaches.
