About Hapi
Hapi is hospitality's connectivity partner, dedicated to simplifying the complex hospitality technology landscape by connecting hoteliers and solution providers at scale. Hapi removes long-standing data barriers, enabling hotels, hotel companies, and technology providers to access and utilize data in real time — empowering the creation of personalized guest experiences that drive business success. Hapi serves 15,000 hotels globally, including IHG Hotels & Resorts, Wyndham Hotels & Resorts, Sonesta, Rosewood.
Responsibilities
•Own top-of-funnel conversion and pipeline generation. Campaigns must be attributable to revenue, not just activity.
•Design and run ABM programs for a defined, finite universe of accounts — enterprise hotel groups, brands, and technology providers.
•Partner closely with Sales to define priority accounts, buying committees, engagement signals, and coordinated account plays. Optimize for accounts that convert, not impressions.
•Own Hapi's discoverability in AI-generated search results (GEO), not just traditional SEO.
•Sharpen Hapi's positioning against a competitive hospitality-tech landscape. Own voice, visual identity, and narrative consistency.
•Translate complex data and connectivity concepts into messaging that resonates with hotel IT, loyalty, and marketing buyers.
•Build a content operation where taste and distribution are the constraints — not production capacity. Use AI to accelerate drafting, repurposing, and personalization so the team is spending its time on judgment and distribution, not production. Own the strategy and the output.
•Serve as Hapi's primary relationship owner with our PR agency. Set the communications strategy, define deliverables, and hold the agency accountable to share-of-pipeline outcomes — not coverage volume alone.
•Own strategy and execution for HITEC, key industry conferences, and Hapi's proprietary events.
•Own strategy for Hapi's B2B SaaS provider and technology marketplaces — positioning Hapi for inbound discovery and pipeline generation through channel partnerships.
•Partner with Product, Sales and Customer teams on product positioning, launches, sales enablement and go-to-market strategy.
•Translate technical capabilities into clear business value for hotel companies and technology partners.
•Own the marketing budget, manage two direct reports (Marketing Senior Specialist and Graphic Designer), and maintain strong relationships with our PR and web agency partners.
Requirements
•Director-level marketing leadership in B2B SaaS or technology, ideally within an enterprise or complex-sales environment.
•Experience owning a marketing budget and making investment/trade-off decisions based on business impact.
•Demand generation and ABM ownership with revenue attribution — not just campaign management.
•A concrete track record of building workflows with AI tools, with before/after metrics to show for it.
•Experience managing agency relationships as primary owner.
•Ability to own event strategy and execution — HITEC or comparable B2B industry events.
•Experience managing content strategy.
•Remote team management experience and strong cross-functional communication.
Nice to have
•Hospitality industry experience — Hapi's product is deeply industry-specific, and fluency in how hotels and hotel brands evaluate, buy, and implement technology meaningfully shortens the ramp.
•Experience in data, integration, or API connectivity products.
•Exposure to EU or APAC marketing expansion.
•Experience guiding a marketing function through a strategic growth milestone.
•Strong writer who works across technical and commercial audiences.
Conditions
•Competitive base salary + performance bonus tied to pipeline outcomes.
•Remote-first with periodic team gatherings and industry events.
•Full benefits package.
