Fitxlink

Head of growth & marketing in fitness

In short

This remote role leads marketing and growth for Fitxlink, a US-origin fitness startup expanding into Azerbaijan, building strategy, social presence, influencer and gym partnerships, and digital campaigns from the ground up. It suits someone with hands-on marketing experience and knowledge of the Azerbaijani market, comfortable with data and AI tools. Compensation is not fixed salary but negotiated based on role scope, framed as an entrepreneurial opportunity with direct access to the founding team.

About
Fitxlink launched in the United States and now has customers and partner gyms in Azerbaijan. With development and sales teams already in place, we're looking for someone to help build our marketing engine as we grow locally and expand into more countries.
Responsibilities
•Shape our marketing strategy and put it into action.
•Build our social presence and develop influencer collaborations.
•Work with partner gyms on joint campaigns and community engagement.
•Launch digital and traditional campaigns that attract and convert customers.
•Track results, learn quickly, and scale successful approaches.
Requirements
•You have hands-on marketing experience, understand the Azerbaijani market, and can turn ideas into execution.
•You're resourceful, comfortable with data, and use AI and modern tools to move faster.
•You care about customers and revenue as much as creative work.
Conditions
Join an American-origin startup with real customers, established gym partnerships, and international ambitions. You'll have meaningful ownership of your work, direct access to the founding team, and the opportunity to shape a marketing function from its early stages. This is an entrepreneurial opportunity, not a conventional salaried, 9-to-5 position. Commitment and compensation will be discussed openly based on the scope of the role.

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