About the Role
At Setanta Sports, we connect fans with the games they love. We operate across 14 CEE countries, bringing major sports tournaments to our audience. With our OTT platform, we make it easy for fans to stream sports content on any device. As a Head of CRM Growth, your mission will be to drive customer growth through data-driven marketing strategies, optimize the full customer lifecycle, and develop scalable initiatives that improve user acquisition, engagement, and retention while supporting the company's long-term business goals.
Responsibilities
•Develop and manage the overall digital marketing strategy
•Drive user acquisition and contribute to business growth through marketing performance (Acquisition Growth)
•Oversee and optimize the end-to-end customer lifecycle from a marketing and communication perspective
•Lead initiatives to improve customer retention and reduce churn (Retention & Churn Management)
•Analyze marketing performance and ensure continuous optimization of campaign effectiveness (Performance Analytics)
•Collaborate closely with internal teams and external partners
•Provide strategic direction and execution oversight of marketing campaigns
•Define and guide the development of digital communication channels and formats, including testing strategies and processes
•Strategically allocate and monitor the effectiveness of the marketing budget
•Define A/B testing strategies for advertising messaging and creatives, and evaluate performance outcomes
•Lead initiatives to improve key performance metrics such as app downloads, registrations, and conversion rates
•Design and optimize the full customer journey from a lifecycle perspective
•Oversee the development and optimization of automated and trigger-based communication systems (push notifications, email, in-app messaging)
•Guide the planning and optimization of reactivation campaigns for inactive users
•Develop and lead the implementation of churn reduction strategies
•Monitor and analyze key marketing KPIs (CAC, Conversion Rate, ROAS, etc.)
•Evaluate campaign performance and generate actionable insights to inform strategic decisions
Conditions
•We have a great culture and friendly atmosphere, with lots of activities and support
•Flexible vacation time, work from home options, and comprehensive insurance
•Courses and development programs to help you grow
•Working Schedule: Standard (Monday - Friday, 11:00-19:00)
