About the Company
Tangem is a high-tech company in the blockchain sector, founded in 2017, headquartered in Zug, Switzerland, with branches in North America, Eastern Europe, and APAC. Tangem started with the idea of bringing digital assets to the masses using a unique combination of a smartcard-based hardware wallet and mobile applications. The company owns and promotes the technology of hardware cold-wallet for digital assets with secure and simple UX in 220 countries today. Customers enjoy setup time within 1 minute with the ultimate security level for digital assets on their wallet.
Responsibilities
•Define and lead the company's global marketing vision and long-term growth strategy
•Shape brand positioning across international markets and audiences
•Identify emerging trends, behavioral shifts, and strategic opportunities in crypto, fintech, AI, and consumer technology
•Develop scalable acquisition, retention, and market expansion strategies
•Build and oversee multi-channel marketing ecosystems across product, brand, PR, community, partnerships, and content
•Partner closely with founders and leadership on business strategy, GTM direction, and competitive positioning
•Lead and mentor internal marketing teams and external partners/agencies
•Establish KPI frameworks, performance measurement systems, and strategic reporting processes
•Drive innovation in marketing approaches, audience engagement, and market differentiation
Requirements
•Proven executive-level experience leading marketing in high-growth technology, crypto, fintech, or Web3 companies
•Strong expertise in strategic marketing, brand development, and international market positioning
•Deep understanding of crypto culture, market cycles, and ecosystem dynamics
•Experience scaling products and teams across multiple geographies
•Ability to identify trends early and translate them into competitive advantage
•Strong leadership, communication, and stakeholder management skills
•Analytical mindset with experience building measurable growth systems
•Fluent or professional-level English
Nice to Have
•Experience building globally recognized technology or crypto brands
•Network within the crypto / Web3 ecosystem
•Experience working in fast-scaling startups or venture-backed environments
•Background in fintech, AI, infrastructure, or consumer tech products
Conditions
•Stability, growth, participation in shaping the future unicorn
•Remote work from any location
•Competitive salary in EURO/USDT
