About Mira
Mira is a hormonal health company providing integrative care and hormonal testing. It created an FDA-compliant at-home hormone monitor with quantitative testing technology and provides personalized, science-backed insights to help women make informed health decisions.
Responsibilities
•Own the growth product roadmap and identify high-impact opportunities across acquisition, activation, conversion, monetisation, and retention
•Analyse customer funnel and product data across the app and e-commerce storefront to identify growth opportunities, friction points, and areas for optimisation
•Build and maintain a structured experimentation pipeline based on business impact, customer insights, and quantitative data
•Design, launch, and evaluate A/B tests and other product experiments, turning results into actionable product decisions
•Build prototypes and run experiments independently
•Balance short-term experimentation with scalable product solutions for sustainable long-term growth
•Partner with Marketing to improve the end-to-end journey from acquisition channels and campaigns through the product and purchase experience
•Define product requirements and work with Design and Engineering to deliver growth initiatives from discovery through launch and iteration
Requirements
•Bachelor's degree in Business, Marketing, Economics, Computer Science, or a related field
•3+ years of Product Management experience, preferably with a B2C digital, subscription, or repeat-purchase product (hardware, consumables, or software)
•Hands-on experience improving product funnels and metrics such as activation, conversion, retention, ARPU/LTV, or subscription/repeat-purchase revenue
•Strong experience with product experimentation, including hypothesis development, A/B testing, experiment design, and results interpretation
•Proficiency with rapid prototyping tools such as Lovable or Claude Code to test hypotheses independently without engineering support
•Strong analytical skills and ability to use product and business data independently to identify opportunities and make decisions
•Experience working cross-functionally with Engineering, Design, Marketing, Analytics/Data, and other business stakeholders
•Strong ownership and prioritisation skills, and ability to work effectively in a fast-paced startup environment
Nice to have
•D2C e-commerce experience
•Experience with regulated health/wellness products
Conditions
•40-hour workweek with flexible working hours and occasional overlap with the US and Chinese team
•Competitive salary and performance-based bonus system tied to OKRs
