About the Role
NovaKid is a global leader in online English education for children aged 4–12, serving 100,000+ students across 50+ countries. We are looking for a Senior Growth Product Manager who is also an entrepreneur at heart, someone who can reinvigorate funnels while simultaneously prototyping and launching entirely new product experiences. We don't just want someone to manage a roadmap; we want a "Growth CEO" who can reinvent the high-stakes journey from initial sign-up to the first "Aha!" moment and the first purchase.
Responsibilities
•Prototype, test and implement new funnel approaches. You won't just "tweak" the journey from a customer becoming a lead to making a purchase; you will review all flows to eliminate friction and shorten the time-to-value.
•Expertly translate data to identify "leaks" in the funnel and turn those insights into high-impact product features.
•Design and test trial experiences and product mixes that deliver consistent "Aha moments" to more customers, leading to significant sales boosts.
•Own the conversion engine from sign-up to the completion of the trial.
•Drive revenue by matching users with the right subscription tiers and value propositions (activation journeys aren't just about conversion).
•Maximise upsell opportunities and ensure customers are matched with the optimal products to not only positively affect ARPU, but also boost LTV.
•Partner with diverse teams (Marketing, CRM, Operations) to align acquisition strategies with the highest-converting customer journeys.
Conditions
No conditions were specified in the posting.
