About the role:
Griffin Capital Partners is the largest private investor and asset manager in private equity and real estate in Central and Eastern Europe. The living sector is one of the pillars of our strategy. We are looking for a Growth Marketing Manager who will combine a strategic perspective on customer acquisition with a practical approach to increasing marketing effectiveness.
Responsibilities:
•Developing and implementing tenant acquisition strategies for portfolio companies, taking into account the specific characteristics of the segments: domestic and international students, young professionals, B2B clients (universities, employers), and short-term rentals
•Setting targets, planning budgets, and evaluating results with consideration for seasonality, location, and availability of places
•Preparing and running lease-up campaigns for newly opened properties and launches in new markets
•Overseeing performance marketing campaigns, particularly Google Ads and Meta Ads, and working with agencies and partners responsible for their execution
•Identifying, testing, and developing new channels for acquiring residents, including partnerships, influencer marketing, social media, SEO, and local activities
•Analyzing lead quality, conversion to rental, and resident acquisition costs, and using this data to optimize campaigns and budget allocation
•Developing measurement of the entire customer journey—from the acquisition source and website visit to signing the contract
•Combining data from advertising systems, the website, and CRM, and developing dashboards and reports to support business decisions
•Ensuring data quality, accurate conversion tracking, and consistency of reported metrics
•Initiating and coordinating the implementation of tools, integrations, and automation supporting marketing and sales, including AI-powered solutions
•Working with the sales team on lead quality and handling, follow-up effectiveness, and re-engaging undecided customers
•Identifying barriers in the rental journey and implementing improvements to the website, forms, and customer communications
Requirements:
•Experience in growth marketing, performance marketing, or digital marketing, including responsibility for business results (leads, sales, revenue) and experience managing a marketing budget
•Good knowledge of Google Ads and Meta Ads, enabling you to assess campaign structure, agency recommendations, and the effectiveness of budget use
•Ability to analyze the entire sales funnel and make decisions based on lead quality, conversion, and customer acquisition costs
•Practical knowledge of GA4, reporting tools such as Looker Studio or Power BI, and spreadsheets
•Understanding of conversion tracking, attribution, and data flows between the website, advertising systems, and CRM
•Experience launching new marketing channels or testing new ways of acquiring customers
•Ability to translate business needs into requirements for tools, reports, or automation, and coordinate their implementation
•Independence and a hands-on approach combined with the ability to work with agencies, sales, and technical teams
•Ability to set priorities based on potential business impact and workload
•Fluent communication in Polish and English
Nice to have:
•Experience in a multi-location business, rental, hospitality, education, or consumer services
•Participation in the implementation or development of CRM, marketing automation, or integrations of marketing and sales data
•Knowledge of Google Tag Manager, BigQuery, or SQL
•Experience optimizing conversions and running A/B tests
•Running campaigns targeting students or international customers
Conditions:
•A real impact on resident acquisition strategy and marketing effectiveness in selected leading companies in the PBSA (StudentSpace) and PRS sectors
•The mandate and budget to test new channels and implement solutions supporting marketing and sales, including AI-powered solutions
•An independent role combining business responsibility, analytics, and project delivery
•Collaboration with marketing, sales, and operations teams, as well as external partners
•Direct collaboration with the management boards of the companies and Griffin Capital Partners' investment team
