Novakid

game designer for educational games

In short

This role leads game design for an educational mobile game aimed at children, within a small cross-functional team at an edtech company that runs an online English school for kids. It covers core loop and economy design, onboarding, live-ops planning, and writing build-ready GDDs, with accountability for retention and engagement metrics. It requires at least 3 years as a generalist F2P mobile game designer, strong economy-design and analytics skills, and English at B2+.

About Novakid
Novakid is an online English school for children aged 4–12 and a learning games company. Since 2017, it has grown to more than 4,000 teachers working with children in over 50 countries and delivers 4.9 million lessons annually.
Responsibilities
•Lead game design in a small cross-functional team building an educational game for children
•Design core loops and moment-to-moment gameplay that is fun while teaching
•Own features from concept through release and post-launch iteration, and be accountable for retention and engagement metrics
•Design onboarding and first sessions to engage players and improve early retention
•Design and balance the game economy, including currencies, sources and sinks, reward curves, and progression pacing
•Plan live operations, including seasons, events, recurring loops, and a sustainable content cadence
•Write build-ready GDDs, product specs, and flows independently, with enough detail for developers, artists, and designers to execute without back-and-forth
•Define success metrics before launch, predict feature impact, and review results with the PM and analysts
•Work with the Product Manager on the roadmap and propose features targeting specific metrics
•Ensure educational goals are met through gameplay by collaborating with academic experts
•Use AI tools to work faster, including prompting, voice features (TTS / speech-to-speech), and rapid prototyping
•Run playtests, propose UX research hypotheses, analyze competitors, and turn insights into gameplay improvements
Requirements
•At least 3 years as a Generalist Game Designer, preferably in F2P mobile, with a strong sense of fun and a focus on retention, engagement, and onboarding
•Hands-on experience designing game economies, including currency sources and sinks, reward curves, and balancing
•Ability to write GDDs, product specs, and flows independently at build-ready detail
•Fluency with analytics, including core F2P metrics, forming hypotheses about feature impact, and analyzing post-launch data
•Excellent English (B2+ minimum)
Nice to have
•Live-ops experience with seasons, events, recurring loops, and content cadence
•Experience with EdTech or kids' products
•AI fluency, strong prompting skills, experience with TTS or speech-to-speech, and using AI for rapid prototyping
Conditions
•Competitive remuneration
•Bonuses and stock options
•Unlimited holidays

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