About the Role
Lead marketing strategy and execution for a two-sided marketplace connecting fractional executives with companies across Europe. This fractional or potential co-founder opportunity will shape the brand and growth engine, building awareness and adoption among both businesses and senior leaders.
Responsibilities
•Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this career model.
•Build thought leadership and market credibility around fractional executive work.
•Acquire and onboard companies through targeted outreach and conversion strategies.
•Recruit and onboard senior leaders interested in fractional engagements.
•Drive growth through community building, word-of-mouth, and trust-based marketing.
•Oversee marketing channels, content strategy, and community activities for both sides of the marketplace.
Requirements
•At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
•A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses.
•Experience developing positioning, brand strategy, and thought leadership for emerging markets.
•Experience building communities and using word-of-mouth and trust-based marketing to drive growth.
•Comfort managing multiple channels and content initiatives in an early-stage, ambiguous environment.
•Experience in the European market, professional services, or recruiting and onboarding marketplace supply is a plus.
Conditions
•Annual salary range: $70,000 to $500,000 USD.
•Visa sponsorship is not available.
•Location: Hybrid, Austria.
