Lucanet Group

Field & Partner Marketing Manager

In short

Senior Field & Partner Marketing Manager driving local GTM strategy and regional growth in the UK market for Lucanet, a PE-backed SaaS CFO platform with 900+ employees and 6,000+ customers worldwide. Based in London with hybrid flexibility, reporting to the Head of Field & Partner Marketing, working closely with sales, central marketing, and partners on events, campaigns, and account-based marketing. Requires proven B2B SaaS field/partner marketing experience, hands-on event organisation, KPI-driven approach, AI marketing tool proficiency (HubSpot, Salesforce, Gong, Lightdash), fluent English, and willingness to travel; Swedish, Norwegian or Finnish language skills are a plus.

About the Role
As Senior Field & Partner Marketing Manager (all genders), you'll be responsible for the strategic development and execution of local GTM strategy to drive regional growth across the UK market. This role sits at the intersection of sales success and marketing excellence. You'll be based in London with hybrid flexibility, collaborating closely with sales, central marketing teams, and partners to ensure cohesive and effective efforts. You'll report to the Head of Field & Partner Marketing. We look for people who keep growing, take real ownership, and lift the people around them.
Responsibilities
•Manage strategic planning and relationships with key stakeholders, keeping sales alignment at the heart of everything
•Plan and execute regional events, trade shows, and webinars, owning vendor relationships, logistics, and ROI
•Drive regional campaigns and programs for demand and revenue, using generative AI tools to accelerate content creation
•Support partner programs with resources, training, and hands-on guidance to identify joint marketing opportunities
•Partner with sales to build and roll out an account-based marketing program across the UK
•Manage the regional marketing budget, ensuring efficient resource allocation and strict adherence
•Establish and track KPIs to measure the effectiveness of field and partner marketing initiatives
•Analyze market data to identify opportunities, assess campaign performance, and evaluate the competitive landscape
Requirements
•Demonstrated success in field and partner marketing for B2B SaaS companies, including hands-on event and tradeshow organisation, with a strong operational mindset and a record of flawless execution
•A track record of partnering with sales teams to hit shared goals and build lasting alignment, while managing external vendors and agencies to keep projects on track and budgets tight
•A data-driven, KPI-focused approach: you interpret data, use AI-powered tools to understand intent and optimise campaign performance, and deliver clear ROI
•Self-starter energy: you identify and resolve issues proactively, take ownership of outcomes, and prioritise quality without being asked
•Fluent English language skills and willingness to travel as needed
•Hands-on experience with marketing automation and insight tools such as HubSpot's AI content assistant, predictive lead scoring, Lightdash, Salesforce, and Gong's AI conversation intelligence
•Comfort working in a matrix marketing organisation and collaborating effectively across functions
•Swedish, Norwegian or Finnish language skills
Benefits
•Flexible and hybrid working - the Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities
•Remote work from another country - work up to 90 days a year outside your home country, supported by partner Workflex
•Professional development budget - dedicated time, resources and budget to build the skills for your career path
•Structured development process - quarterly catch-ups with your manager, built on clear expectations for impact, competence and influence
•Paid volunteer days - take the time to volunteer, alone or with your team, for causes you care about
•Health and wellbeing support - access to company wellbeing programs, sport subsidies and mental health support through external partners
About the Company
Lucanet is the CFO solution platform for modern finance and tax teams, automating processes from consolidation and financial planning to tax compliance, ESG reporting, and cash management. More than 6,000 companies worldwide rely on its easy-to-use, out-of-the-box SaaS platform. Lucanet is PE-backed and growing across global markets, with a global team of 900+ people.

Stop applying.
Get referred.

$10 in free credits

In just 60 seconds, fully on autopilot — Eraldt's AI agents read your CV, map the roles you fit, find live vacancies and the people who can refer you, write personal emails, and get you referred.

This isn't an application: your CV doesn't go to the company, and we don't promise a referral for this exact role.

Discover who else lands interviews on autopilot