Adapty

Field marketing manager in B2B events

In short

Adapty, a fast-growing mobile SaaS company (in-app purchases and paywalls), is hiring a senior field marketing manager to build and own its B2B event strategy, including a flagship annual conference and new scalable event formats. The role requires 3+ years owning B2B event or field marketing with budget and revenue accountability, strong ROI tracking skills, CRM attribution experience (HubSpot or Salesforce), and close collaboration with Sales on pipeline and follow-up. Fully remote, with willingness to travel frequently and fluent English required.

About Adapty
At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $3B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
Responsibilities
•Build and own the event strategy for Adapty and FunnelFox: a portfolio of formats, each with a clear purpose, audience, target payback and cadence
•Get the portfolio to pay back
•Launch and run our own flagship annual conference
•Make go/no-go calls on every event from numbers; cut what doesn't pay back, scale what does
•Design new formats — dinners, roundtables, side events, own meetups, online — that can scale across cities
•Fill every event with the right people: invitations, promotion, partners — you own registrations, show-up rate and the share of our target customers in the room
•Run the pipeline motion with Sales: target account lists, pre-booked meetings, follow-up SLAs
•Build event attribution and reporting in HubSpot and review it with Sales every week
•Set priorities for the Event Operations team
Requirements
•3+ years owning B2B event or field marketing with a budget and a revenue target
•You know the ROI of your past events — cost, meetings, pipeline, closed-won — without looking it up
•You've cut events that didn't pay back and scaled ones that did
•You've built at least one event format from scratch that grew
•Comfortable with CRM attribution (HubSpot or Salesforce) and building your own reports
•You chase follow-up with Sales instead of handing over a lead list
•Fluent English, happy to travel a lot
Nice to have
•You've launched your own conference from scratch
•Mobile apps, ad tech, MMP or B2B SaaS selling to developers and founders
•A network among app founders and growth leads
•Selling sponsorships for your own event
•Events across several regions (US, EU, Asia)
Conditions
•Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
•Exceptional compensation directly tied to your results.
•Direct communication and ownership. No bureaucracy, no politics, just impact.
•Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
•Professional support: language learning, sports, health insurance, laptop coverage, and more.

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