About the Role
Parloa's mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience, one where customer support is no longer transactions, but meaningful exchanges. We are looking for a Sr Field Marketing Manager EMEA to plan and execute high-impact field marketing programs that drive demand, generate new business opportunities, and accelerate existing sales pipelines.
Responsibilities
•Own and execute events, regional campaigns and personalized ABM programs in close partnership with Sales, Growth, Partnerships, and Marketing to deliver field activations across the EMEA region.
•Own end-to-end event execution, including planning, timelines, budgets, vendors, internal stakeholders, onsite delivery, and post-event follow-up.
•Partner with Sales and Growth/BDE teams to define target accounts, audience strategy, follow-up motions, and pipeline goals for each activation.
•Elevate brand presence through industry conferences, trade fairs, and localized thought leadership opportunities.
•Track KPIs, analyze performance, and continuously refine campaigns based on pipeline impact, account engagement, attendee quality, and Sales feedback.
•Support field marketing activities across multiple EMEA markets, with the focus shifting based on regional go-to-market priorities and pipeline needs.
Requirements
•6+ years of experience in event-led Field Marketing, Event Marketing, or regional B2B marketing roles in a fast-paced environment.
•Strong experience planning and executing B2B events, from stakeholder alignment to onsite delivery and follow-up.
•A commercially minded marketer, with experience working closely with Sales to turn regional priorities and target accounts into pipeline-generating programs.
•Strong stakeholder management skills and a hands-on, proactive mindset to align cross-functional teams around clear goals, timelines, and impactful localized experiences.
•Fluency in English is required.
Nice to Have
•Any additional European language is a strong advantage (especially French, Spanish, or German).
Conditions
No conditions stated in the posting.
