About the role
Did you see one of our viral campaigns, like findmohamedawife.com? Or maybe you know one of the 800,000 couples who met through Muzz? Whatever brought you here, now's the perfect time to join a team on its way to becoming the first billion-dollar Muslim app. We're looking for an Event & Brand Marketing Specialist to own Muzz's brand presence and organic acquisition pipeline in Germany. You'll be a Brand Marketer by default, responsible for bringing campaigns and brand initiatives to life locally. You'll also own Event Marketing, creating real-world experiences that bring Muzz and its community to life.
Responsibilities
•Execute integrated brand campaigns and activations in your market.
•Localise global campaigns and develop market-specific campaigns based on local insights.
•Manage influencer, creator and brand partnership campaigns.
•Coordinate campaign delivery across Creative, Performance Marketing, Product Marketing and other internal teams.
•Coordinate Success Couple relationships and develop opportunities to turn their stories into compelling content.
•Support the Performance Marketer with country-specific creative and messaging for acquisition campaigns.
•Support Product Marketers with in-app communications and launches.
•Own local announcements and marketing campaigns for new Muzz product features.
•Manage campaign budgets, timelines and deliverables.
•Measure campaign performance against agreed objectives and document learnings for future campaigns.
•Plan and execute local singles, social and community events from concept through to completion.
•Develop event concepts that are relevant to the local audience and aligned with Muzz's brand and campaign objectives.
•Manage venues, vendors, partners, suppliers and event logistics.
•Manage event budgets and ensure spending stays within agreed targets.
•Develop event marketing plans to drive registrations and attendance.
•Work with Social, Creative, Performance Marketing and other teams to promote events across relevant channels.
•Build relationships with local communities, creators, brands and potential sponsors or partners.
•Negotiate with venues, suppliers and partners to maximise value and manage costs.
•Manage events on the ground, including setup, guest experience and event-day operations.
•Collect attendee feedback and measure event satisfaction.
•Evaluate event performance against agreed objectives, including attendance, cost per attendee, acquisition and ROI.
•Document learnings and continuously improve Muzz's approach to community and experiential marketing.
Requirements
•4+ years of experience in brand marketing, event marketing, experiential marketing, community marketing, communications or a related field.
•Fluency in both German and English.
•Proven experience planning and executing events or brand activations, from initial concept through to delivery and post-event evaluation.
•Strong project management skills, including managing timelines, budgets, vendors, venues and multiple stakeholders.
•Experience developing event marketing and promotional plans that drive registrations, attendance and engagement.
•Strong creative and conceptual thinking, with the ability to create experiences that are relevant, memorable and aligned with the brand.
•Excellent negotiation and vendor management skills, with the confidence to manage external suppliers, venues, partners and agencies.
•Strong communication and relationship-building skills, particularly when working with communities, creators, partners and internal teams.
•Comfortable managing budgets and commercial negotiations, including evaluating costs, sponsorship opportunities and event ROI.
•Experience using event, marketing or audience data to evaluate performance and improve future activations.
•Strong problem-solving skills and the ability to stay calm and make good decisions when things inevitably change on event day.
•A hands-on, roll-up-your-sleeves attitude. You're equally comfortable developing the concept, negotiating with a venue and being on-site at 7am for setup.
•Culturally curious and community-minded, with a genuine understanding of how to create experiences that resonate with Muslim audiences.
•A commercial mindset, understanding that events should contribute to brand building, community growth and measurable business outcomes.
•You understand how to turn a brand objective into an experience and can manage the full event lifecycle from idea to evaluation.
•You have strong creative judgement and can turn cultural insights or audience behaviours into ideas that people actually want to engage with.
•You're comfortable reading social and campaign performance data and using it to make better creative and marketing decisions.
•You're proactive, organised and comfortable taking an idea from brief to execution while working with multiple teams and stakeholders.
•You must have existing permission to work in Germany and not require any sponsorship either now or in the future.
Conditions
•Remote within Germany
•€45,000 - €55,000 + 25% bonus + equity
•Full-time
•A great product — we're the leading app in this space with over 20 million members worldwide and counting!
•Level up quickly — work with talented, generous people on the kinds of challenges you'll be proud to share.
•A diverse team — people from all walks of life, all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!
•Meaningful equity — everyone on the team gets a slice of the pie.
•A day off per month to learn — the last Friday of every month is set aside for you to learn and develop.
•International travel — the whole team flies somewhere amazing twice a year to connect and have fun.
•Regular socials — mini golf, hikes, super competitive Catan nights.
•Generous Holiday / PTO — all full-time members get at least 33 days of holiday, regardless of where they live.
