About the Role
Muzz is the world's largest Muslim marriage and dating app, reaching around 20 million Muslims globally, with a large UK user base. We are now selling ad space directly to brands that want to reach that audience, and we need our first dedicated person to build that business. You will report directly to the CEO and own direct ad revenue end to end: find advertisers, close them, get their campaigns live, and keep them coming back. This is a first hire, so you will also shape how we sell.
Responsibilities
•Build a pipeline of brands and agencies that want to reach Muslim audiences: modest fashion, halal food, Islamic finance, travel and Hajj/Umrah, charities, education, telecoms and FMCG.
•Qualify and follow up inbound leads from muzz.com/advertise.
•Pitch our reach globally and by major market, and sell native placements targeted by country (with gender and age to follow).
•Negotiate deals on agreed budget and CPM, with guaranteed impressions over a set country and timeline.
•Own every deal through to cash: insertion orders under Muzz Ltd, invoicing and payment collection.
•Run every prospect through our advertiser screening before a deal is agreed. Criteria include no links to organised crime, no links to Israel or the IDF, no association with Islamophobia, no dating or dating-adjacent businesses, and good character overall.
•For agencies, make sure screening covers the end advertiser, not just the agency.
•Review creative with the team before it goes live.
•Collect creative and targeting, and get campaigns live in our ad server.
•Track delivery against the guaranteed impressions, and manage extensions where a campaign under-delivers.
•Send campaign reports, run reviews, and turn first campaigns into repeat and larger bookings.
•Be the advertiser's single point of contact.
•Feed advertiser needs into the direct ad server and self-serve portal roadmap: formats, targeting, reporting and payments.
•Maintain and improve our rate card and media kit, and build case studies.
•Set up and own the CRM and pipeline reporting.
Requirements
•3+ years selling digital or mobile advertising directly to brands and agencies, as an AE, partnerships or media sales lead.
•A record of closing new business yourself, not only managing existing accounts.
•Fluency in CPM pricing, impression guarantees, insertion orders, targeting and campaign reporting.
•Comfort being first: building your own pipeline, process and collateral from scratch.
•Sound judgement on brand safety, and willingness to walk away from a deal that does not fit.
•Strong written and spoken English, and confidence with senior marketers.
Nice to Have
•Existing relationships with brands or agencies targeting Muslim consumers in the UK, Gulf, Southeast Asia or North America
•Experience at a consumer app, publisher or retail media network launching direct sales
•Understanding of native ad formats, ad servers and self-serve ad platforms
•Knowledge of UK advertising rules (ASA, CAP code) and charity fundraising advertising
•Arabic, Urdu, Malay, Bahasa Indonesia or Turkish
Benefits
•Private healthcare cover (UK)
•Everyone on the team gets a slice of the pie (equity/profit share)
•Last Friday of every month is set aside for learning and development
•The whole team is flown somewhere amazing twice a year to connect and have fun
•All full-time members get at least 33 days of holiday, regardless of where they live
