Description
We are looking for an Ecommerce Product Manager to lead the strategy and evolution of our digital product, identifying opportunities for improvement, defining priorities and setting the roadmap for our ecommerce platform. Your mission will be to connect business needs with those of users, making decisions based on data, analytics and experimentation to drive ecommerce growth, improve the user experience and maximize business results.
Responsibilities
•Define and lead the strategy for the evolution of the digital product and ecommerce platform, aligning it with business objectives.
•Build and manage the product roadmap, identifying opportunities, setting priorities and defining short-, medium- and long-term initiatives.
•Evaluate and prioritize improvements, features and enhancements based on their potential impact on the business and user experience.
•Analyze market trends, consumer behavior and competitor activity to identify new opportunities.
•Identify opportunities to improve the user experience, purchasing processes and the functioning of the ecommerce platform.
•Identify user needs and friction points through data analysis, feedback and browsing behavior.
•Propose new features, product improvements and optimizations to the website's main flows, including checkout, navigation and conversion.
•Evaluate opportunities on the website, in the ecommerce engine and through other potential digital channels.
•Define the experimentation strategy and improvement hypotheses using A/B testing methodologies.
•Identify opportunities to optimize conversion (CRO), improve the user experience (UX) and reduce friction in the purchase funnel.
•Draw lessons from completed tests and use them to guide future product decisions.
•Be responsible for the ecommerce digital analytics strategy, ensuring that the necessary data is available for decision-making.
•Define and monitor the main product and business KPIs.
•Interpret data and turn it into actionable insights to identify opportunities and set priorities.
•Oversee and validate analytics implementations carried out by agencies or external providers, ensuring the quality and reliability of measurement.
•Translate the roadmap's strategic priorities into functional requirements, initiatives and a clear, structured backlog for technical teams.
•Define and document product needs, ensuring that technology providers understand the objectives, scope and priorities of each initiative.
•Act as the main point of contact between business, marketing, IT and external technology providers.
•Coordinate and oversee the platform's evolution, tracking incidents and development work and ensuring that the defined priorities are followed.
•Review and validate solutions implemented by providers, checking that they meet the requirements and business objectives.
Requirements
•4–5 years of experience in Ecommerce Product Manager roles.
•Intermediate-level JavaScript: enough coding knowledge to talk as an equal with developers and understand the technical implications of each decision.
•Advanced proficiency in GA4 and GTM (measurement, tagging, dataLayer, debugging).
•Experience with Azure DevOps/Jira (backlog management, boards, workflows).
•Ability to prioritize based on business impact and translate requirements between technical and non-technical profiles.
Nice to have
•Knowledge of Agile / Scrum methodologies.
•Previous experience in the travel & hospitality sector.
•Knowledge of CRO and behavioral analytics tools (heatmaps, session recordings).
•Familiarity with HTML/CSS and hotel booking engines.
Conditions
•Permanent, full-time contract (40 hours).
•Salary commensurate with the position and responsibilities (fixed compensation + variable percentage based on a Management by Objectives plan).
•Flexible start and finish times.
•Remote work 1 day/week.
•Short working hours on Fridays and the days before some national holidays (9 am to 3 pm).
•Option to use flexible compensation and enjoy the Sercotel Club Benefits.
•Family & friends discounts at Sercotel hotels.
