Digital Marketing & E-Commerce Manager
Abbott Nutrition | UAE
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
In Abbott Nutrition we are committed to helping people achieve their full potential through science-based nutritional products that support health at every stage of life. Our trusted nutrition brands help individuals and families live healthier lives while driving innovation across the healthcare ecosystem.
We are seeking a Digital Marketing & E-Commerce Manager to join our Abbott Nutrition team in the UAE. In this role, you will lead the digital marketing, e-commerce, and CRM strategy across key nutrition brands, driving consumer engagement, online growth, and business performance. You will play a pivotal role in shaping the digital ecosystem, leveraging data-driven insights to accelerate brand growth and deliver exceptional customer experiences.
Responsibilities
•Develop and execute consumer and HCP digital strategies for leading nutrition brands including Ensure, Pediasure, and Similac.
•Lead the digital marketing roadmap and manage the end-to-end digital ecosystem across assigned markets.
•Drive CRM performance and customer journey optimization to achieve engagement and conversion targets.
•Coordinate and manage external agencies, ensuring alignment with brand strategies and business objectives.
•Utilize data analytics and customer insights to improve awareness, engagement, trial, and online sales performance.
•Support the development and execution of e-commerce strategies to achieve sales, profitability, and market share objectives.
•Partner closely with sales and marketing teams to maximize online growth through joint business planning and omnichannel execution.
•Manage e-commerce budgets, operational investments, and agency partnerships.
•Ensure best-in-class online product content, including enhanced and A+ content across key digital retail platforms.
•Implement effective acquisition, conversion, retention, and customer engagement programs.
•Monitor campaign effectiveness, ROI, KPIs, online sales performance, and market share metrics.
•Translate e-commerce and consumer data into actionable insights and strategic recommendations.
•Collaborate cross-functionally with supply chain, analytics, sales, and marketing teams to optimize commercial execution.
Requirements
•Bachelor's degree in Marketing, Business, Digital Media, E-Commerce, or a related field.
•Proven experience in a Digital Marketing and/or E-Commerce management role.
•Strong understanding of digital marketing, CRM, and omnichannel commerce strategies.
•Demonstrated experience managing online sales channels and digital agency partners.
•Strong analytical capabilities with the ability to interpret complex datasets and consumer insights.
•Experience with digital analytics platforms such as Google Analytics, SEMRush, Omniture, WebTrends, NetInsight, or similar tools.
•Highly creative with a track record of delivering impactful digital campaigns.
•Strong storytelling, presentation, and stakeholder management skills.
•Experience working within cross-functional teams to drive business results.
•Excellent problem-solving abilities, commercial acumen, and customer-centric mindset.
Location: United Arab Emirates > Dubai: Ubora Tower 2
Work shift: Standard
Job family: Administrative Support
Division: ANI International Nutrition
