Tasks
You plan, implement, and optimize cross-channel performance marketing campaigns for our national and international D2C focus markets, with a view to expanding into further countries. You are responsible for budget planning, management, and optimization across all relevant channels (e.g., Meta, Microsoft, Search, Display, LinkedIn, Affiliate) and ensure maximum efficiency and performance. Together with internal teams such as Sales, Content, Design, and CRM, as well as external agencies, you develop market-specific strategies that sustainably increase revenue and visibility. You support the development of the international affiliate and partner network and the targeted advancement of our SEO strategy to increase organic reach in our target markets. Based on relevant KPIs, you analyze campaign performance, derive well-founded recommendations for action, and drive continuous, data-based optimization. You also actively help build processes and structures within the D2C marketing team to secure long-term international growth.
Requirements
•Completed degree in Marketing, Business, E-Commerce, or Media.
•Several years of experience in performance marketing, with a focus on E-Commerce/D2C.
•In-depth knowledge of Google Ads, Meta Ads, Google Analytics, and tracking and tag management systems.
•Analytical and strategic thinking, combined with an independent, structured, and well-organized approach to work, even in a highly dynamic environment.
•Very good German and English skills (at least C1 level).
Nice to have: Italian, Spanish, Dutch, or French are an advantage.
Benefits
•30 days of vacation, with Christmas Eve and New Year's Eve off.
•Hybrid working model with the option to work from home several days a week.
•Financial participation in the company's success through bonus payments.
•44 euros toward the Deutschlandticket.
•JobRad bicycle leasing offer.
•Urban Sports Club membership.
•Capital-forming benefits of 27 euros per month.
•Meal subsidy of up to 20 euros per week for Foodji.
•A varied and free breakfast selection.
•30% discount on all FRITZ! products.
•Access to the Corporate Benefits program.
•Opportunity for workations, sabbaticals, and job sharing.
•Paid special leave for partners after the birth of a child.
•Individual professional development opportunities and an open culture of learning from one another.
•Unique team events, e.g., barbecues, a Christmas party, and the big FRITZ! Summer Festival, to which your family is also invited.
