About Scopely
Scopely is a video game and global interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes MONOPOLY GO!, Pokémon GO, Stumble Guys, Star Trek™ Fleet Command, and MARVEL Strike Force.
Responsibilities
•Set the Creative Intelligence strategy and roadmap, defining priorities, products, measurement needs, and team goals
•Lead and develop a multidisciplinary team across creative analytics and AI enablement
•Measure creative success and support testing across live and slate games by combining tagging, performance data, audience research, competitive intelligence, and other relevant signals; recommend and support tests that inform strategy and decisions
•Guide games before launch by identifying creative whitespace and informing audiences, positioning, concepts, messages, and naming
•Own the creative analytics product roadmap, prioritizing dashboards, stakeholder views, tagging, data quality, reporting, and self-service tools; drive adoption and continued improvement across the portfolio
•Partner with Analytics to articulate business questions, measurement needs, and desired outcomes; secure support and drive projects through delivery, validation, and adoption while Analytics owns the technical infrastructure
•Use AI tools such as Claude to interrogate data, explore hypotheses, prototype analyses, automate reporting, and simplify competitor intelligence and recurring insights
•Build trust and turn insights into action by developing partnerships across Marketing, Creative, Analytics, and game teams; deliver clear recommendations, track their influence on decisions, and measure their impact
•Partner with Marketing and the internal creative agency to help teams use performance data and competitive intelligence to define creative strategy, identify opportunities, and make evidence-based changes to plans
•Translate complex performance data, tagging, and analysis into clear creative guidance; own game-level reporting as needed to inform creative and marketing strategy
Requirements
•Be a curious, resourceful problem solver who thrives in ambiguity, tackles new questions, and takes ownership of finding answers, including outside established processes or familiar areas of expertise
•Experience leading advanced marketing analytics, data science, marketing science, measurement, consumer insights, or a related function
•A strong record of developing measurement frameworks and metrics that connect marketing or creative inputs to business outcomes
•Experience using quantitative and qualitative evidence to answer ambiguous questions
•Strong knowledge of experimentation, attribution, incrementality, benchmarking, and predictive analysis
•Hands-on comfort with modern AI tools and technical fluency to partner effectively with Analytics, Data Science, and Engineering
•Strong people leadership and analytics product ownership, with excellent communication, adaptability, urgency, follow-through, and a track record of earning trust across functions
Nice to have
•SQL, Python, data pipeline, or business intelligence experience
Conditions
Not specified in the posting.
