What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage.
Role reports to: Senior Marketing Director (Head of Marketing for Northern Europe)
Location: Europe/Middle East/Africa, United Kingdom, Reading, Berkshire
Work Location: Hybrid
What you will do
This position is based at our Reading office (hybrid working policy) & reports to the Head of Marketing for Northern Europe.
We now have an excellent opportunity for a Digital & Media Director to join our business. Working within the Northern Europe Marketing Team, you will develop and lead the digital and media strategy across Northern Europe, reporting to the Head of Marketing in Northern Europe.
We are seeking an experienced and commercially minded digital and media leader to shape how Kenvue plans, invests in and measures media across Northern Europe. This role combines strategic leadership, commercial accountability and capability building across Kenvue's portfolio of iconic brands.
As Digital & Media Director, you will own the multi-year digital and media strategy for the cluster, manage multi-million-pound media investment, lead agency partnerships and drive the adoption of new digital operating models, data and measurement capabilities. You will also support wider EMEA transformation initiatives across agency operations, governance and investment.
Internally, you will work closely with Marketing, Finance, Procurement and Commercial teams, and represent media strategy at executive leadership forums, driving excellence in execution across all countries in the NE Cluster (UK, Ireland, and Nordics) and delivering business impact and growth.
Media Strategy
•Define the multi-year digital and media strategy across Northern Europe.
•Develop annual media investment frameworks aligned to business priorities.
•Lead planning principles focused on effectiveness, incrementality and business growth.
•Champion full-funnel planning across paid, owned and earned channels.
Agency Leadership
•Lead relationships with global and regional agency partners.
•Drive agency accountability against KPIs and SLAs.
•Oversee agency performance, governance and operational excellence.
•Lead the transition to new agency operating models across multiple markets.
Commercial & Investment Management
•Manage multi-million-pound media investment across multiple brands and markets.
•Lead annual commercial negotiations with agency partners.
•Identify productivity opportunities while protecting business outcomes.
•Oversee media budget governance and forecasting.
Digital & Data
•Lead the implementation of new digital operating models.
•Drive adoption of marketing technology tools.
•Build scalable regional media capabilities.
•Define measurement frameworks across all digital channels.
•Drive adoption of first-party data strategies.
•Develop audience and attribution capabilities.
•Support marketing mix modelling (MMM), incrementality testing and experimentation.
Retail Media & Commerce
•Develop the retail media strategy across key retail partners.
•Integrate retailer first-party audiences into media planning.
•Lead partnerships across Amazon, Boots, Tesco and other retail media ecosystems.
•Drive connected commerce planning.
Leadership
•Lead and coach the team, creating a culture of accountability, collaboration and continuous improvement.
•Build digital and media capability across local marketing teams.
•Influence senior stakeholders across marketing, finance, procurement and commercial functions.
•Represent media strategy at executive leadership forums.
Experience Required
•Significant digital and media leadership experience within consumer healthcare, FMCG, beauty, personal care or an adjacent category, gained client-side and/or agency-side.
•A strong track record of developing and delivering multi-market, full-funnel media strategies that drive measurable business growth.
•Experience managing multi-million-pound media budgets, including investment governance, forecasting and commercial negotiations with agency partners.
•Proven experience leading global and regional agency relationships, including performance management against KPIs and SLAs and agency operating model transitions.
•Deep understanding of media effectiveness and measurement, including MMM, incrementality testing, attribution and experimentation.
•Hands-on experience with first-party data strategies, audience development and marketing technology adoption.
•Demonstrated ability to influence senior stakeholders across marketing, finance, procurement and commercial functions, and to build and develop high-performing teams.
•Degree-level qualification or equivalent professional experience.
Preferred experience
•Experience in retail media and connected commerce, including partnerships with Amazon, Boots, Tesco or similar retail media networks.
•Experience working across multiple European markets, ideally including the UK, Ireland and the Nordics.
•Experience in Consumer Health, Self Care, Skin Health or Beauty categories.
•Experience leading digital or media transformation programmes.
Leadership expectations
•Think and act as an enterprise leader, balancing brand, market and company priorities.
•Lead confidently through change, ambiguity and complexity.
•Build inclusive, engaged and high-performing teams.
•Demonstrate courage in decision-making while working collaboratively across boundaries.
•Role-model Kenvue behaviours: put people first, care fiercely, earn trust with science and solve with courage.
