About Tinder
Tinder is a dating platform focused on helping people make new connections. It operates in more than 190 countries and uses behavioral science, network economics, AI and ML to support its service.
Responsibilities
•Own and execute the marketing strategy for Italy and Spain
•Collaborate with EMEA leadership and global marketing teams to ensure alignment
•Localize Tinder's brand narrative for youth culture and regional cultural nuances
•Lead the Tinder community and event marketing strategy
•Translate data into insights and marketing and business conclusions
•Align communication strategies with key stakeholders in the US and Europe
•Assist in creating and distributing content through paid media campaigns, partnerships, or influencers
•Monitor competitor activities and market trends to inform Tinder's brand positioning in Southern Europe
•Manage a growing team and support its future expansion
•Foster collaboration across a matrix organization and partner with Media, Partnerships, Social, and Marketing Support teams
•Drive Tinder's brand equity through innovative, culturally relevant campaigns
•Establish and nurture long-lasting brand partnerships
•Stay ahead of cultural and market trends and identify opportunities for differentiation and growth
•Use insights and data to develop impactful marketing strategies for Tinder's audience
•Oversee content creation, media campaigns, and project delivery with external agencies
•Ensure consistent messaging across all touchpoints
•Translate strategic goals into actionable plans with measurable results
Requirements
•Several years of experience managing marketing projects and budgets, including at least 5 years of country marketing leadership
•Experience with direct-to-consumer brands is preferred, particularly in tech, fashion, streaming, or consumer goods
•Ability to build and execute tailored strategies spanning creative marketing, business growth, media, and product development
•Proven ability to manage and grow brand strategy in pop culture and youth marketing
•Experience in a matrixed organization and leading cross-functional teams
•Deep understanding of youth culture and Southern European cultural nuances
•Native Spanish and/or Italian; fluent English
•Ability to build, inspire, and lead high-performing teams
•Strong interpersonal communication skills and experience managing virtual and cross-functional teams
•Proven experience managing top talent and influencers
•Strong conceptual and analytical capabilities, with a hands-on and agile approach
Nice to have
•Thriving in a fast-moving entrepreneurial tech environment
•Executive presence and a strong network in technology, entertainment, or media
•Experience developing and executing custom strategies across marketing, business growth, and media
•Success marketing digital services—especially membership models or subscription businesses
•Entertainment or live experiences at scale
Benefits
•Comprehensive health coverage
•Competitive pay
•Team bonding events
•Yoga classes
•Social events
