SumUp

Director of sales in North and Central Europe

In short

This is a Director of Sales role at SumUp owning commercial performance across all sales channels in the North & Central Europe region (UK, Ireland, Netherlands, Germany, Austria, Switzerland). It requires leading senior sales leaders, building go-to-market plans, allocating budget and headcount, and spending regular time in local sales offices. The role is office-first from London (Covent Garden) and demands proven experience turning around underperforming SMB sales organisations, ideally in payments or fintech.

About the Role
North & Central Europe is one of SumUp's biggest and most competitive sales regions, spanning the UK, Ireland, the Netherlands, Germany, Austria and Switzerland. As the region has grown, we've moved from a country-led model to a structure where sales leaders each specialise in one channel across the region, giving them the focus to go deeper while staying joined up across markets.
Responsibilities
•Own commercial performance across all sales channels in the region, working closely with sales leaders to spot opportunities for markets and channels to perform even better, and turning those insights into practical plans that lift results
•Build a clear go-to-market plan for the region that accounts for local competition and market maturity
•Decide where to invest budget and hiring capacity across markets and channels, and reallocate resource towards the areas delivering the strongest returns
•Support and develop senior sales leaders to strengthen pipeline leadership, accelerate performance, and ensure long-term succession
•Spend regular time in the field and in local sales offices, working directly alongside reps and managers to stay close to what's actually happening on the ground
Requirements
•Proven ownership of regional or business-level commercial outcomes, with a track record of turning around underperformance rather than only scaling something that already worked
•Strong commercial understanding of SMB sales, ideally gained through high exposure to sales environments such as payments, fintech or another SMB technology sector
•Extensive experience leading senior sales leaders, including setting targets, forecasting, and allocating budget and capacity across several markets
•Comfortable operating across both strategy and execution, including regular travel and time spent on the sales floor rather than working from behind a desk
•Ability to build trust quickly with senior stakeholders, inspire teams towards more ambitious targets, and hold people accountable for delivering on them
Conditions / Benefits
•Opportunity to work with a truly global, multicultural team from the central Covent Garden location, wrapped in historic charm and modern flair. This involves an office-first setup
•Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
•Enrolment onto the Virtual Stock Option programme: you will own a stake in SumUp's future success
•Generous time off: 28 days of paid leave, plus bank holidays and special leaves
•Health matters: private health insurance, including optical and dental
•Life made easier: salary-sacrifice commuter benefits via Gogeta
•Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
•Peace of mind: life insurance from MetLife for 2× your salary
•Break4me: 1-month sabbatical after 3 years of service

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