Erstling

Digital business development manager for online shops

In short

This role develops and optimizes an online shop, analyzing customer behavior and the customer journey to grow traffic, conversion, and sales. The company, Erstling, supplies products and digital tools to schools and daycare centers. It requires professional experience in e-commerce or online marketing, strong data analysis skills, and close collaboration with Marketing, Sales, and Purchasing teams. Experience with shop systems like Shopware, GA4, Google Tag Manager, or Search Console is a plus.

About the Role
Would you like to develop an online shop, identify potential, and turn good ideas into measurable results? Do you enjoy putting yourself in customers' shoes, are interested in digital topics, and want to make a difference yourself? Then join Erstling as an E-Commerce Manager.
Erstling offers schools and daycare centers a wide range of products, tools, and services that make educational work easier, from textbooks and furniture to the latest digital technology. As a specialist in digital schools, Erstling helps shape the classrooms of tomorrow. More than 15,000 schools and daycare centers already trust the company.
Responsibilities
•You develop our online shop and work to sustainably increase traffic, conversion, and online sales.
•You analyze our customers' behavior and identify potential along the customer journey.
•You plan and implement measures to optimize our shop and digital marketing.
•You monitor key metrics, develop reporting further, and derive specific measures from them.
•You work closely with Marketing, Sales, Purchasing, and external service providers, ensuring that the assortment, marketing, and shop work together optimally.
Requirements
•You have professional experience in e-commerce, online marketing, or a comparable field.
•You have a good understanding of online shops, customer behavior, and digital marketing.
•You enjoy working with numbers and data and can identify opportunities and areas for improvement from them.
•You work independently and in a structured manner, enjoy trying things out and developing them further, and like contributing your ideas.
Nice to have:
Ideally, you have already worked with a shop system, web analytics, or tracking tools. Experience with Shopware, GA4, Google Tag Manager, or Search Console is a plus, but not essential.
Conditions
•A secure job—long-term prospects at a company that cares about your future.
•Meaningful work—you help equip schools better and make a real difference.
•Responsibility and variety: no two days are the same here—a wide range of tasks.
•An attractive base salary—performance pays off here.
•Freedom to share ideas: open to fresh thinking.
•Flat hierarchies and a friendly, family-like atmosphere.
•Tailored training and development.
•Perks: free coffee, tea, snacks, and fruit.
•Mobility: a public transport subsidy or, alternatively, an e-bike—you decide.

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