About the Role
Imagine yourself…
•Owning your ambition and fueling your career growth.
•Collaborating with a vibrant, inclusive, global team.
•Doing meaningful work that makes an everyday impact on the world around you.
It's all possible with a role at Videojet, a Veralto company. Videojet is a global leader in the product identification market, providing coding, marking, and printing solutions that help ensure the safety, traceability, and authenticity of products across food, beverage, pharmaceutical, and industrial markets worldwide. As part of the Videojet team and the broader Veralto network, you'll have the opportunity to make a meaningful impact while growing your capabilities, expanding your career, and helping customers solve critical manufacturing challenges.
Reporting to the Demand Generation Director – EMEA, the Demand Generation Manager – Northern Europe is a regional leadership role responsible for driving demand generation performance and delivering marketing-generated business targets across the Northern Europe region, covering the United Kingdom, Sweden, and Norway. The role partners closely with Commercial Leadership to improve funnel health, conversion performance, forecasting accuracy, and bookings outcomes across multiple demand generation channels. This position owns regional performance across marketing-generated demand, service-generated demand, inside supplies-generated demand, and outbound business development demand while leading a multi-disciplinary team focused on accelerating growth and maximizing commercial results.
In this role, a typical day will look like:
•Lead regional demand generation performance across Northern Europe, driving measurable contribution to pipeline growth and bookings.
•Execute and localize regional demand generation strategies to align with market opportunities, commercial priorities, and growth objectives.
•Drive execution across paid digital campaigns, SEO, website initiatives, webinars, trade shows, content marketing, service partnerships, and outbound programs.
•Improve lead quality, funnel velocity, qualification standards, and conversion performance through disciplined performance management and cross-functional collaboration.
•Lead weekly funnel reviews, monthly business reviews, and forecasting activities to proactively identify opportunities and risks.
•Coach and develop a team of marketing and business development professionals while fostering a culture of accountability, collaboration, and continuous improvement.
Requirements
•Significant experience in demand generation, marketing leadership, commercial excellence, business development, or a related B2B growth function.
•Proven experience leading and developing multi-disciplinary teams.
•Strong expertise in digital marketing, campaigns, lead generation, funnel management, and marketing performance measurement.
•Experience managing KPIs, forecasting, conversion optimization, and pipeline performance.
•Ability to partner effectively across Sales, Marketing, Business Development, Service, and regional leadership teams.
•Experience working across multiple countries, markets, and stakeholder groups in an international business environment.
•Fluent English communication skills.
•English required; Swedish desired, but not a necessary requirement.
Travel: This is a regional leadership position supporting the UK, Sweden, and Norway. Occasional travel across the Northern Europe region should be expected to support team collaboration, commercial alignment, and business reviews. Based on the source document, the specific travel requirement is not defined.
Videojet is proud to be part of Veralto (NYSE: VLTO), a global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods.
What We Offer
•Competitive salary and bonus opportunity
•Flexible working arrangements
•Professional onboarding and training programs
•Career coaching and development opportunities
•A collaborative and supportive international team
•Comprehensive benefits package in line with local policies
•The opportunity to work for a purpose-driven global organization
