Senior Demand Generation Manager
Location: Hybrid, with two days per week in our London office
Salary: Depending on experience, plus a comprehensive benefits package
Create demand. Build pipeline. Drive growth. At Corndel, we inspire people to think bigger and shape the future. Because when people grow in confidence and capability, they expand what's possible for themselves, their organisations and what comes next.
We're looking for a Senior Demand Generation Manager to join our B2B Marketing team and lead the campaigns that create demand, generate qualified opportunities and contribute to commercial growth. Working closely with Business Development and the wider Marketing team, you'll develop creative, integrated, insight-led campaigns that reach the right organisations and decision-makers, generate demand and deliver measurable pipeline impact.
This is a strategic and hands-on role for an experienced B2B marketer who understands how to turn audience insight, strong propositions and great campaign execution into commercial results.
Responsibilities
•Own and deliver integrated demand generation campaigns aligned to Corndel's audiences, propositions and commercial priorities.
•Create distinctive full-funnel campaigns across digital, email, content, paid media, social, webinars and events, connecting activity across relevant channels and customer touchpoints.
•Develop targeted and account-based campaigns to engage priority organisations and decision-makers.
•Work closely with Business Development to align marketing activity with target accounts and commercial opportunities.
•Build nurture journeys that move prospects through complex B2B buying journeys.
•Evaluate and optimise campaign performance using campaign & funnel data, insights and feedback from Sales.
•Partner with Sales and Marketing Operations to improve lead quality, MQL criteria and funnel progression.
•Explore how AI, automation and emerging technologies can improve targeting, personalisation and campaign performance.
Requirements
•Around 8-10 years' B2B marketing experience, with a strong track-record in demand generation or growth marketing.
•A proven track record of creating B2B campaigns that generate qualified demand and support pipeline growth.
•A strong understanding of complex B2B buyer journeys, including multi-stakeholder decision-making and longer sales cycles.
•Experience across digital campaigns, email, paid media, nurture and account-based marketing.
•A data-driven approach to campaign optimisation, with experience using CRM and marketing automation.
•A strong commercial mindset with a clear understanding of lead quality, conversion, campaign effectiveness.
•Experience partnering closely with Sales to align campaigns with commercial priorities and improve demand quality.
•The ability to combine strategic thinking with hands-on delivery.
•Strong stakeholder and project management skills.
What the role offers
•Build and shape a demand generation capability with real commercial influence.
•Create campaigns for senior decision-makers in some of the UK's leading organisations.
•Help build Corndel's position in the fast-moving AI and Data market.
•Work alongside talented specialists across Marketing, Sales and Product.
•Use data, AI and experimentation to continuously improve performance.
•Join an ambitious, purpose-led organisation helping people and organisations build capability for the future.
At Corndel, we're workforce capability experts, helping organisations and their people thrive in a world of constant change. Through mind-expanding AI and Data programmes, we build the confidence and capabilities people need for what's next, turning professional development into meaningful and lasting impact.
Corndel is a Disability Confident Employer and is committed to safeguarding and safer recruitment practices, undertaking pre-employment checks on the successful candidate, including DBS Disclosure. For more information contact [email protected]
