About Emma – The Sleep Company
Founded in 2015, we have grown into the world's largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.
Responsibilities
•As a Senior Data Product Manager, you will define and execute the vision for our marketing data products, ensuring they support strategic business objectives across the organization.
•Lead the end-to-end lifecycle of marketing data products (marketing performance reporting, BI dashboards, integration of new sources), from discovery to delivery, ensuring scalability, usability, and long-term value for marketing teams.
•Gather and distil requirements from marketing stakeholders, translating them into a clear vision and strategy into well-defined, prioritised solutions.
•Work with partners to maintain and refine the product roadmap, ensuring backlog prioritisation reflects business priorities, user needs, and technical considerations.
•Proactively identify and evaluate opportunities where better data can unlock marketing performance.
•Serve as the primary point of contact for marketing stakeholders, managing expectations, providing transparency into the roadmap, and ensuring alignment on objectives and outcomes.
•Drive the product discovery process, identifying the right problems to solve (the WHAT and WHY) and collaborate with engineering, analytics, and business teams on solutions (the HOW).
•Maintain a well-prioritized roadmap with clear milestones, delivering high-impact data features and capabilities to marketing teams.
•Continuously improve data products by embracing iterative delivery, collecting feedback, measuring performance, and refining both roadmap and features.
Requirements
•5+ years of experience in data product management or a similar product role, with direct exposure to marketing data domains, example: attribution, campaign analytics, CRM data, or paid media performance reporting.
•Strong background in gathering and distilling requirements from users, validating hypotheses, and translating ambiguous needs into clear product definitions.
•Ability to translate business requirements into technical specifications and collaborate closely with data engineers and analysts.
•Understanding of key data warehouse concepts, ability to query datasets to uncover insights, and familiarity with BI/reporting tools such as Tableau.
•Expertise in leveraging qualitative and quantitative data to inform priorities and measure success.
•Ability to simplify complex data concepts for technical and non-technical stakeholders alike.
•Understanding of data infrastructure, analytics, governance, and how to build data products that drive business value.
•Demonstrated experience coordinating cross-functional teams, influencing without authority, and driving alignment across business, engineering, analytics engineering and analytics teams.
•Ability to thrive in highly dynamic, uncertain, and fast-paced environments, embracing agility and change.
•Driven by impact and outcomes rather than outputs; proactively identifies new opportunities, challenges assumptions, and helps shape the evolution of data capabilities.
•Professional-level Business English is required.
Nice to have
•Familiarity with marketing technology (CDPs, ad platforms, CRM systems, measurement tools) is a strong advantage.
Conditions
•Every Emmie owns part of our success with accountability. It's about seeing it, owning it, doing it – something that is valued and measured in development.
•Investment in your growth with trainings and coaching to get you to the top of your game.
•Selective hiring means working with smart, collaborative people who care deeply. It's a community built by Emmies for Emmies.
•60+ nationalities across 4 offices, global collaboration is part of the values. You'll work across cultures, perspectives, and time zones.
•The Technology team's remote work policy allows for great flexibility.
