About the Role
Bring our Data Center marketing strategy to life across EMEA through impactful campaigns, compelling content, digital activation and customer experiences that engage our audiences and create business opportunities.
Responsibilities
The Data Centers Field Marketing Specialist supports the execution of our Data Center marketing strategy across EMEA, to drive our marketing initiatives in the field and enhance customer engagement. Reporting to the Marketing Director, Data Centers (EMEA & APAC), you will work closely with Sales, Product Management and Digital Marketing, the Global Marketing team and external agencies to deliver high-quality marketing initiatives. This is an exciting, hands-on role for a proactive marketing professional who enjoys working in an international environment, taking ownership and turning ideas and plans into measurable results.
How will you do it:
•Field activation: develop and execute field marketing strategies that align with overall business objectives. Collaborate with sales teams to identify target markets and create tailored marketing programs.
•Campaign execution: support the execution of EMEA Data Center marketing campaigns in partnership with the global data center marketing team to ensure effective execution.
•Event marketing & execution: coordinate EMEA trade shows, conferences and customer events, covering attendee targeting, invitations and registrations, booth requirements, meetings, badges, accommodation, hospitality and on-site support for selected strategic events.
•Sales enablement: equip Sales teams with relevant marketing and event materials, customer-facing content, attendee and meeting information, social media assets and lead-capture guidance to maximize customer engagement.
•Lead management & Sales follow-up: coordinate the capture, validation, qualification and CRM upload of marketing and event leads, ensure appropriate Sales ownership and track follow-up to help turn engagement into business opportunities.
•Agency, vendor & budget coordination: manage day-to-day execution with agencies, event organizers and suppliers, including briefs, timelines, approvals, purchase orders, payments and reconciliations.
•Marketing performance: maintain campaign and event reports and dashboards (bowler), monitor engagement and lead progression, and provide insights that help improve future marketing activities.
Requirements
•Previous experience in digital marketing, campaign execution, events or marketing communications.
•Proven track record of independently planning, managing, and executing large-scale events, trade shows, conferences, and customer engagement activities, including vendor coordination, budget ownership, logistics management, and on-site delivery.
•Experience executing integrated marketing activities across digital, social media, content and events.
•Strong project management and organizational skills, with the ability to manage multiple initiatives and deadlines simultaneously.
•Experience working with Sales teams and an understanding of lead generation and follow-up.
•Experience coordinating agencies, vendors, event organizers and other external partners.
•Experience with CRM, marketing automation, event lead-capture, social media management or reporting platforms is an advantage.
•Proactive, hands-on and results-oriented with a strong sense of ownership.
•Highly organized and detail-oriented, with the ability to turn plans into action.
•Fluent in English language.
•Willingness to travel across EMEA for key events and customer activities.
•University degree or equivalent experience in Marketing, Communications, Business Administration or a related field.
•Experience within a B2B marketing environment.
•Fluency in another European language.
