Nordhealth

Content Marketing Specialist

In short

Content Marketing Specialist role at Nordhealth, a remote-first global SaaS company providing veterinary/therapy practice management software, scaling its content team. The role focuses on short-form video and social content, story spotting, event support (trade shows, roadshows), monthly newsletter production, and website content updates, reporting to the Content Marketing & Communications Manager. Requires 1-3 years of B2C/B2B social or marketing generalist experience, video editing skills, HubSpot familiarity, strong writing ability, and a UK driving license and car for roadshow travel.

Who are we?
Nordhealth (OB:NORDH) is the leading provider of cloud-based Practice Information Management Software (PIMS) to veterinary and therapy professionals. Over the last three years, we have grown our Annual Recurring Revenue (ARR) and team size by almost 10x. Today, more than 30,000 therapy and veterinary professionals use our software everyday to help treat over 20 million patients annually across 55+ countries. Our mission is to enable healthcare professionals to deliver better patient care through software, with a goal to help serve over 200 million patients by 2030. In support of this growth mission, in May 2021, Nordhealth raised €120M through a public-listing on Euronext Growth Oslo stock exchange.
Nordhealth is a remote-first company, headquartered in Helsinki, Finland. Our 430+ employees work either remotely or from offices/collaboration hubs. While our market presence is currently strongest in the Nordics, our customer base is rapidly growing in North America and Europe, with clients in the US, UK, Spain, Latin America, Australia, and many others.
We're scaling our content function and looking for a Content Marketing Specialist who loves telling stories, especially through video. You'll find the stories worth telling across Provet and turn them into short-form video and social content people want to watch. Reporting to the Content Marketing & Communications Manager, you'll be a versatile all-rounder who takes ownership, gets things over the line, and does their best work with the trust and autonomy of a remote team. Alongside social and video, you'll help with events, including tradeshows and roadshows. It's a varied, hands-on role for an ambitious marketer with 1-3 years of experience, offering plenty of opportunities to develop new skills, specialise, and progress their career with us. You'll work closely with our GTM and Customer Success teams!
Responsibilities
You'll have room to shape how we do things and bring your own ideas to the table.
Social and video:
•Grow our social presence across Facebook, Instagram, TikTok, YouTube and LinkedIn
•Plan, create and edit short-form content, from event footage to customer interviews with support from your manager and external freelancers
Story spotting:
•Keep an ear to the ground across the company for storytelling opportunities, from product wins and customer feedback to team milestones and sales stories
Events:
•Help plan our 3-4 major trade shows a year, plus support with our roadshows and regional events
Newsletter:
•Produce the monthly customer newsletter end to end. Gather updates from Product, Customer Success and Marketing, draft copy, build and test in HubSpot, send, and report on engagement
Website:
•Upload and update website content, including blog posts, customer stories, videos, and page copy
What will help you to be successful in this role?
Ideally, you have already gained some experience from working in a fast growing, global SaaS company. In addition, our humble wishlist includes:
•1-3 years in B2C or B2B social, communications or a marketing generalist role
•A self-starter who owns their work and works well independently in a remote, async team
•A crisp writer and editor who can adapt copy for different audiences and channels
•Video editing skills for short-form social clips
•Experience supporting events, including working with vendors
•Happy to travel to major international trade shows, plus UK roadshows
•Confident working with colleagues across teams to get the input you need, on time
•Happy working from templates, briefs and checklists, and improving them as you go
•Strong organization; comfortable juggling several projects and deadlines at once
•Hands-on with HubSpot or a similar marketing automation tool
•Fluent with AI tools in content and translation workflows, with the judgment to verify what they produce
•UK driving license and car
The tools you'll be using are: HubSpot, Notion, Linear, Slack, Descript, and Claude.
Conditions
At Nordhealth, we do things a little bit differently. We value continuous improvement, diverse teams and autonomy which drive our collaboration.
•The chance to work in a meaningful industry and in a fast-growing, global company on a path to changing digital healthcare
•Competitive compensation and benefits
•Learning and professional growth opportunities
•The tools you need, and enjoy using
•Frequent company events and talented colleagues from around the world

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