CDP & Platform Context
•Primary Project: Implementing Customer Data Platform (currently in RFP stage)
•Vendors Under Consideration: Adobe CDP, Tealium, Treasure Data
•Objective: Create unified "golden record" by connecting siloed marketing systems (Adobe Analytics, Eloqua, 6th Sense, etc.)
•Current State: No existing CDP; data sits in separate systems
Platform / Tool Expertise
Must Have:
•CDP experience (Adobe CDP, Tealium, or Treasure Data)
•Adobe Analytics/ Google Analytics
•Adobe Launch/ Google Tag Manager
Good to Have:
•Eloqua, 6th Sense, Zoom Info, Bombora, Adobe Experience Manager
•Marketing automation and ABM tools experience
Core Competencies Required
•Data flow and architecture understanding
•Web analytics setup and reporting
•End-to-end product management (inception to implementation)
•Active listening and translating between business/technical teams
•Learning agility for new platforms
•Multi-market stakeholder management
Role Expectations
•Bridge between business stakeholders and engineering (not pure technical or pure business role)
•Become CDP subject matter expert
•Convert stakeholder requirements into engineering deliverables
•Coordinate data integration across multiple systems
Location
On-site – Gurugram, HR
Scheduled Weekly Hours: 40
If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements.
