Diageo

Customer Marketing Supervisor/客户行销主管

In short

This role supports Diageo's Customer Marketing On-trade team in Greater Shanghai, partnering with the local sales team to drive distributor-to-outlet depletion volume through commercial A&P spend within the on-trade channel. It also involves managing on-trade key account business in partnership with regional sales roles (RSD/RSM/RSA), including identifying investment models and tracking contract progress for large contract outlets. The company prefers candidates with 3+ years of experience in trade marketing, customer marketing, or sales, ideally from beer, spirits, or FMCG backgrounds. It is a fixed-term contract position based in Shanghai.

About us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join our Sales Team
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About this role
You'll support the Customer Marketing (CM) On-trade team, partnering with the Greater Shanghai sales team, to utilize commercial A&P to drive depletion in T2 distributor-to-outlet volume within the on-trade channel. Ensure acceptable ROI in line with Commercial Finance guidance and the company's Monitoring & Evaluation (M&E) policy. Drive on-trade key account (large contract outlet) business in partnership with RSD/RSM/RSA.
You will be responsible for:
1. Commercial A&P & On-trade Depletion
•Partner with the Greater Shanghai sales team to utilize commercial A&P to drive T2 distributor-to-outlet volume in the on-trade channel.
•Achieve acceptable ROI following Commercial Finance guidance and the company's M&E policy.
2. On-trade Key Account Business
•Partner with RSD/RSM/RSA to:
•Identify the investment model for key accounts.
•Track contract progress.
Preferred Qualifications:
•3+ years of experience in trade marketing, customer marketing, or sales.
•Preferably in beer, spirits, or FMCG companies.
Required Skills:
•Marketing campaign management and execution
•Communication and collaboration
•A&P management
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.
Worker Type: Fixed Term Contract (Fixed Term)
Primary Location: Shanghai

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