About the role
Oriflame Cosmetics Russia is glad to announce a new vacancy in Moscow office - CRM manager (Fixed-Term Contract).
Responsibilities
•Developing, implementing and advancing the omnichannel CRM strategy
•Manage and oversee all CRM and email marketing related activities
•Partner across Marketing, Sales, IT and Customer service teams for key strategic inputs such as channel activation, predictive modeling and performance reporting
•Establish and measure regional CRM goals, work across regions to identify and share best practices resulting
•Management of program budgets and achievement of customer revenue targets, identification of opportunities to further drive revenue through customer campaigns and improve marketing efficiencies
•Lead CRM and email marketing partner, identifying process opportunities and improvements to current ways of working
•Create CRM roadmap to anticipate future needs for CRM's continued evolution – people, process, technology
•Managing projects of automatization and personalization in emailing
•Leading process of email marketing tools integration
•Analysis of competitors email marketing activities, benchmarking
•Analysis of customer database, searching for growth points
•Emailing concept and design management, setting goals to designers, copywriters and developers for newsletters, landing pages, special projects
•Database management, segmentation
•Chainmail management, sending management, deliverability management
•Vendor management
•Preparation of reports and presentations to management
Requirements
•3+ years first-hand experience in implementing a successful CRM strategy (workflows/customer journeys planning, marketing automation, etc)
•Strong knowledge of how to use top-tier e-mail / marketing automation service providers in a country/region
•User experience with any CRM system
•Experience with CRM reporting
Nice to have:
•Mindbox experience
•Experience with setting up e-mail A/B tests
•Working knowledge of HTML
Conditions
No conditions specified in the posting.
